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COMPANY

DESIGN THAT MAKES A DIFFERENCE: AESTHETIC,

LUMSON
INNOVATION, AND SUSTAINABILITY IN PACKAGING BY

In an era when beauty brands are increasingly asking themselves how to combine luxury, sophistication,
sustainability, and safety- and as the role of packaging evolves beyond function and aesthetics to include
visual allure, scent, and even sound as key tools to engage consumers, especially younger generations-
Lumson stands out. As a leading Italian company in primary cosmetic packaging, it excels at blending
these elements together while staying true to the principles of circularity. It’s an ever more important
challenge if we consider the growing impact of the packaging industry: Coherent Market Insights reports
that the global packaging market, valued at $58.91 billion in 2024, is projected to reach $80.17 billion by
2031, with a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.

BEHIND THE SCENES: JAPA
PACKAGING MADE Originally made up of only jars, including
BY LUMSON two refillable versions, the Japa line is set

At Lumson, form and function work in to be expanded in 2025 with a new 30mL
synergy and visual beauty is perfectly bottle with a modern, on-trend design
integrated with technical performance. that is in high demand from the market
This is why the company has chosen to and perfect for both skincare and makeup
manage the entire process internally, products. The collection’s updated version
from the development of the majority of brings new personality and timeless
components to the most delicate phases elegance to the line. Distinctive elements
of assembling complex systems such as include: transparency, allowing a clear view
airless and dispensers, as well as all the of the product inside; a clean, minimalist
decoration processes. Decoration is an design with a solid base that adds a distinct
essential phase, where design comes to character to the shape, and a delicate shade
life through advanced techniques. From of green that evokes the fluidity of water.
internal and external lacquering to 3D
effects, from semi-transparent gradients UNIQUE COLLECTION
to customized coloring, decoration is not Now presented in a fully revamped
seen as mere finishes, but as narrative version, this collection, consisting of six
and sensory elements that transform bottles and one jar, is the result of careful
packaging into a powerful means of design research and a deep exploration
communication with its own identity and of color. Clean lines and delicate curves
storytelling, able to create an emotional create a soft, flowing silhouette, while the
and sensory experience. Examples of thick, rounded base and subtle gradient
Lumson’s Italian “savoir-faire” include finish enhance its distinctive shape and
the Unique, Japa, Fuji, and the new Glow emphasize its profile. The concrete blue
collections. gradient- an intense, multifaceted blue-
creates dancing shadows as light passes
114 through, giving the collection a timeless
touch, as unique as its name.