Page 126 - EM - EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

This year marks the 50
th
anniversary of the foundation

of ICR by Roberto Martone

highest production standards. In 2020, ICR adopted
the SAP S/4 Hana information system, marking the
start of an in-depth digital transformation. Between
2023 and 2025 ICR inaugurated its sixth production
and maceration room for alcoholic perfumery,
reaching a capacity of 420,000 litres, and installed
two new fully automated filling and packaging
lines, adding a further 20 million units of annual

EXPORT MAGAZINE: This year ICR reaches for environmental management and UNI/
an important goal, celebrating 50 years PdR 125 for gender equality. Alongside there
in business. What are the main points is also the commitment to the Sustainability
that have marked your journey? Report. Our history is also marked by the
ROBERTO MARTONE: For us celebrating confidence of our clients and partners who
fifty years in business is not only a reason for have chosen to grow with us, renewing over
pride, but also the occasion to go back over a the years collaborations that have lasted for
path built up with coherence, determination more than thirty years. We are looking to
and passion. Ever since its origins, ICR has the future with the same ambition that has
stood out as a supporter and advocate of accompanied us since the very beginning:
Italian perfume, persuading many great to consolidate what we have built up and
Italian designers develop an olfactory to continue developing new partnerships
signature of their own, made entirely in Italy. which are increasingly international solid
We have always been guided by a deep passion and lasting.
for perfumery and creativity. Innovation
has always been at the centre of our vision, EM: Yours is an all-Italian company which
together with continuous investment in our INTERVIEW WITH has expanded all over Europe and on the
plant, to guarantee constantly updated ROBERTO MARTONE, other side of the Atlantic. Does this make
production standards and that are up to the PRESIDENT OF you proud?
expectations of the most demanding brands. ICR INDUSTRIE RM: Today we serve over 120 markets in the
This commitment is shown by the numerous COSMETICHE RIUNITE world, and seeing products made by us, in
certifications obtained and kept over the Lodi, on international shelves is a reason to
years: we were the first Italian company be very proud. Every bottle that crosses the
certified in the sector of alcoholic perfumery UNI EN ISO 22716 for Good Manufacturing Italian borders is not only a fragrance, but
and today we operate according to the Practices, UNI EN ISO 45001 for health and a whole culture of production, made up of
standards of UNI EN ISO 9001 for quality, safety in the workplace, UNI EN ISO 14001 rigour, care and passion.
Claudia Stagno

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