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bellaoggi
COMPANY

A UNIVERSE OF STYLE,

AUTHENTICITY AND

CONSTANT RESEARCH

bellaoggi is an Italian make-up
brand which for over thirty years
has interpreted beauty with style,

authenticity and innovation.
Its products are conceived to let
consumers have an immersive
experience, in which they can

recognize themselves through the
brand’s guiding values, and make
every person the centre of their

uniqueness.

bellaoggi was founded with the aim of offering We started in March with the
everyone make-up that was affordable, performing and launch of the LASH UP! Collection.
contemporary and which reflects their way of being. With this collection, bellaoggi nods at the GenZ: the
The brand’s values are: line includes two mascaras in bright, cheerful and
n Ambition: always aiming higher with on-trend colourful packaging, and a high-performing formula.
propositions LASH UP! VOLUME & DEFINE defines the lashes one
n Innovation: advanced formulas and functional by one, giving them volume and thickness.
packaging The texture is easy to shape, while its formula, thanks
n Excellence: attention to every detail, from the to a perfect blend of natural waxes structures the
texture to the finish lashes with a flexible effect.
LASH UP! VOLUME & LENGTH gives volume,
bellaoggi does not restrict itself to distribution in length and immediate curl to lashes with only one
Italy, but is increasingly focusing on conquering application for an incredible false lash effect!
the most important international markets, taking The formula multiplies the lashes, coating them with
part in events in the beauty sector which allow a deep black film which opens up the eyes and gives
creating strong networks between companies and an elegant and intense finish!
professionals.
Dynamism is an integral part of the bellaoggi daily The BOMB REVOLUTION! Collection
life. 2025 saw important launches with a focus on is the star of the summer months!
the eyes, with particular attention to mascaras. With Bomb Revolution, bellaoggi continues to tell
From January 2025 and for the whole duration of the the story of its world: a universe of style, authenticity
year, we are accompanying clients and consumers and constant research.
on a journey to discover an offer that can meet any The line includes three mascaras conceived to show
type of demand, from basic to premium, with special the lashes off to their best according to the style and
attention to the formulas and packaging. aesthetic taste of the wearer.

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