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COMPANY

Bomb! 360 Instant Volume builds up
thickness and length for intense and
magnetic eyes. The formula is enriched
with a blend of plant waxes which give
structure to the lashes.
Bomb! Up Instant Curl curls the lashes
and opens up the eyes, for a natural
effect. It contains hyaluronic acid and
panthenol, ingredients which moisturize
and strengthen the lashes.
Bomb! XXL Instant Length offers extreme
length, full volume and a panoramic effect
that emphasizes all eyes. Enriched with
panthenol, a provitamin of D-pantothenic
acid (Vitamin B5), it contributes to protecting
and repairing the lash structure.
In September there will be the launch of
the mascara collection, Lash Affair. This
is an innovative approach conceived for
those who no longer want to have to choose
between beauty and well-being.
The collection comprises two mascaras,
developed to make the lashes visibly more
resistant, longer and curlier day after day. Curling & Caring curls, separates and gives shine
Shaping & Caring: this lengthens the lashes, leaving to the lashes through the synergetic action of
them healthy and resistant and defines them carnauba wax a wax obtained from olive oil and from
thanks to a creamy texture, enriched with sodium panthenol. The result is a gaze with a fan effect and a
hyaluronate (hyaluronic acid), panthenol and plant glossy ultra-black finish and up to 24 hours efficacy.
collagen. Perfect for everyone looking for shape and Efficacy tests have been carried out on this mascara
care in a single gesture. Efficacy tests have been and the results are as follows: 26% curling efficacy,
carried out on this mascara, and the results are as +8% lash thickness, long-lasting for 24 hours. Both the
follows: +9% lash length, +7.5% lash thickness, long- mascaras in the collection guarantee 24-hour wear,
lasting for 24 hours. keeping lashes healthier and resistant over time.

Again in September, during Milano Beauty Week, one of the most important events in the beauty sector, bellaoggi will
present the extension of the “Care Cube” range, the innovative skincare line inspired by the Korean beauty routine. The debut
in the segment of skincare took place a few months ago, at Cosmoprof Bologna 2025 with eight references. Today the brand
announces the entrance of seven new products which further complete he care routine. The range, initially divided into three
steps, i.e. cleansing rebalancing and activation, has been extended with products developed ad hoc for treatment, which
nourish the skin and reduce imperfections, in order to keep the well-being and tonicity of the skin for as long as possible. The
number of references has gone from eight to fifteen, completing the beauty routine. The key concepts identified in the launch
of this collection are double cleansing, which have the foam and cleansing make-up removal oil as the first cornerstone,
while the second concerns the serums. These two focuses are now joined by others, which are equally important, focused
on moisturizing and nourishment. To complete the beauty routine three face creams have been introduced (Hyaluronic
Face Cream, Toning and Radiance Face Cream and Uniforming and Elasticizing Face Cream) which join the references
of serums, with the addition of a new treatment (Relaxing Serum). As of today, an eye cream (Bel-Eyes) and Made in Korea
hydrogel masks (Hydrogel AL Collagen Face Mask and Revitalizing Eye Contour Mask), real pampering for the skin, are
also available in the range.

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