Page 138 - EM - EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

FORMA

ITALIANA

DOUBLE-DIGIT GROWTH ACROSS

ALL GROUP ACTIVITIES

We have significantly enhanced the logistics division,
with great satisfaction. Today our warehouses cover
35,000 square meters, compared to 25,000 previously.
Logistics goes hand in hand with service, and for this
reason we are investing heavily to guarantee what clients
demand uncompromisingly: service and expertise.
The use of IT is indispensable, so we have assigned a
highly specialized manager in modern management
techniques to support our logistics director. Thanks to a
team of 12 people dedicated to order management and
documentation, we can provide our clients with almost
obsessive control over shipments, both at departure
and at destination.

EM: In recent years you have focused increasingly
on distribution in Italy. How have you structured
this sector?
CG: We have two divisions. The first is mass market,
where we operate with both exclusively distributed
brands and proprietary ones. Our sales force, made
INTERVIEW WITH up of 14 agents, is coordinated by Commercial Director
CLAUDIO GABBAI, CEO Giuseppe Guzzi. The business unit is led by Antonio Biffi,
OF FORMA ITALIANA one of our younger partners. This year we are growing

at double digits and expect to close with a turnover of
around €16 million, compared to €7 million last year.
EXPORT MAGAZINE: Let’s review the activities A remarkable achievement, driven by a broader
of your Group in 2025. Are you satisfied with portfolio of brands and more refined distribution.
the results? Have you strengthened the various One must also consider that the mass market, stagnant
divisions that form the backbone of your company? and deflationary for years, has now seen prices
CLAUDIO GABBAI: Absolutely. Standing still is not an recover and reposition. Operating in such a complex
option: the market moves faster than anyone can react. environment requires skill.

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