Page 160 - EM - EXPORT MAGAZINE PERFUMERY EDITION

EVENTS

GLOBAL TOTAL BEAUTY SHOW

InterCHARM Korea 2025

GRANDLY OPENS AT COEX

n Held for 3 days at COEX 1st floor, launching a major global beauty specially invited for onsite business matchmaking,
business platform supporting Korean cosmetics companies’ global
n Co-hosted with ‘in-cosmetics Korea’, under the slogan “360 Degree expansion and export success. Under the theme
Beauty Journey: From Personal Care Ingredients to Products” “360 Degree Beauty Journey,” the show is being held
n Over 250 overseas buyers invited for one-on-one business matchmaking as a total beauty event that covers the entire value
n Global influencers and Chinese Wanghongs onsite to promote chain—from raw ingredients to finished products—
K-Beauty worldwide for the first time in Korea. Co-located with the
n Real-time live streaming from the show floor to boost brand world-renowned personal care ingredient show, ‘in-
visibility globally InterCHARM Korea 2025, a global total beauty cosmetics Korea’, the event features 747 companies
trade exhibition, officially opened today (July 2, Wednesday) at the from 20 countries across 1,371 booths spanning all
entire 1 floor of COEX in Samseong-dong, Seoul. three floors of COEX. During the exhibition, overseas
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buyers will participate in the ‘InterCHARM The Rising
Awards’, selecting outstanding Korean companies
from their own perspective. This program provides
valuable opportunities for global recognition of
Korean brands and products.
To boost international visibility, the organizers
have invited over 50 global influencers and Chinese
Wanghongs to promote participating brands via
their SNS channels. Additionally, live broadcasting in
collaboration with AVING News will deliver real-time
coverage of the exhibition, brand interviews, and
product showcases to global audiences.
National pavilions from the U.S., Japan, China,
Taiwan, the Netherlands, France, India and more
offer visitors the chance to directly compare global
trends and products in one venue. The organizers
Celebrating its 23 edition, the show will run emphasized, “InterCHARM Korea 2025 is more than
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for 3 days until Friday, July 4, drawing attention just a trade fair—it is a key platform for advancing
from beauty industry professionals worldwide. the Korean beauty industry globally,” adding that
Jointly hosted by Seoulmesse and RX K Fairs Ltd., “the show will provide broad business opportunities
InterCHARM Korea is a government-certified and foster substantial global partnerships for
international B2B beauty trade show, attracting participants.” Looking ahead, “2025 marks a turning
over 3,000 buyers from 50+ countries annually. point as a global exhibition.
This year, more than 4,000 overseas buyers are In 2026, InterCHARM Korea will expand to occupy
expected to visit. Over 250 key buyers from the the entire COEX venue—from the 1 to 3 floor—
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U.S., Europe, Japan, and Southeast Asia have been becoming the largest beauty trade fair in Korea.”

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