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INTERVIEW
EXPRESSIONS
PARFUMÉES
THE ART OF COMBINING EXPERTISE
WITH AN INNOVATIVE VISION
Founded in Grasse in 1982 by perfumers,
EXPRESSIONS PARFUMÉES has established
itself as a key player in fragrance creation, A FRAGRANCE
LEADER ACROSS
blending traditional savoir-faire with an THE SAMEA REGION
innovative vision. Autonomous within the Established in Dubai since 2006,
Givaudan group since its acquisition in 2018, Expressions Parfumées has made the
the company is reinventing itself through Middle East a true engine of growth and
major investment and internationalization creativity. The recent opening of a 1,000
programs. True to its creative DNA and Grasse m² Creative Center in the historic district
heritage, EXPRESSIONS PARFUMÉES designs of Deira — the vibrant heart of the city
and a landmark for wholesale perfumery
and produces innovative fragrances for all — marks a bold new chapter.
applications, guided by the highest standards of Designed as a hub of innovation, it houses
quality, agility, and customer care. advanced analytical laboratories, high-
precision weighing facilities, and cutting-
Its strategy focuses on understanding local edge testing equipment, offering our
and regional specificities, combining technical perfumers and evaluators the perfect
excellence with deep market insight, and environment to craft fragrances that are
leveraging exceptional natural and synthetic both impactful and market-tailored. By
blending technical excellence with deep
ingredients — including captive molecules and cultural insight, this center reinforces EP’s
sustainable raw materials — within an ethical signature quality and responsiveness.
and responsible vision of the future. From this strategic hub, the company
serves over 30 countries and aims to
Driven by talented creative teams and multi- double its business within five years,
segment expertise, the company envisions the further cementing its position as a
fragrances of tomorrow by combining inspiration, fragrance leader across the SAMEA region.
performance, and close customer relationships.
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