Page 60 - EM - EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

We had the pleasure to do some interviews to better highlight

EXPRESSIONS PARFUMEES recent activities, ambitions and successes

n Accelerating our expansion in Asia, EM: How do you support the Dubai team
with new offices and, above all, the from a marketing perspective?
upcoming construction of a state-of- MEB: Marketing is an integral part of our
the-art production facility meeting creative process, which is organized by
the highest international standards in application segment to deliver the highest level
terms of regulations, employee safety of expertise to our customers. We accompany
and environmental protection. This them in the development and launch of their
strategic site will allow us to significantly projects by creating innovative concepts and
shorten delivery times, better address impactful communication strategies that
the specificities of Asian markets, and strengthen their brand identity and market
sustainably support our growth, all while presence. Today, Dubai generates 90% of its
maintaining the uncompromising quality revenue from fine fragrances, but we aim to
standards that define our reputation. diversify into new segments. Marketing plays a
n Reinforcing our presence in Africa, pivotal role in this ambition: analyzing trends,
leveraging our existing offices and a understanding consumer tastes and habits,
network of distributors across numerous and anticipating future needs, in order to guide
countries. our creative teams and deliver fragrances
n Opening new markets in Latin America perfectly aligned with market expectations.
through a targeted, locally adapted approach.

EM: Your long-standing presence in the
SAMEA region, with a regional office and
Creative Center, underlines its strategic

CHRISTOPHE MARIN, importance. Are you satisfied?
CM: Absolutely. The SAMEA region is one of
E.P. PRESIDENT the most vibrant engines of our industry,
constantly pushing the boundaries of
creativity and ambition. Our success is
EXPORT MAGAZINE: Could you tell us more the result of the combination of our local
about the international development of teams’ expertise, their commitment on the
EP? ground, and the strategic support of our
CM: We are present across five continents headquarters.
with 9 offices, three Creative Centers, and a
highly qualified partner network, giving us
an in-depth knowledge of local and regional MARIE-EUGENIE BOUGE,
specificities that enables us to support our MARKETING &
customers at every stage of their projects, COMMUNICATION DIRECTOR
wherever they are. International business is
at the heart of our growth strategy, which is
built on four main pillars: EM: Do you have a team of perfumers
n Strengthening our leadership in the SAMEA dedicated to the SAMEA region?
area with a constant investment in new MEB: Yes — and this is one of the keys to our
talent and modern equipment, enabling us success. Our fine fragrance perfumers, specialized
to maintain a high quality of service for our in this region, master the local olfactory codes
clients with speed and flexibility. and can create scents that combine power,
hedonism, and creativity, while constantly
56 renewing themselves to anticipate the evolutions
of a hyper-creative, fast-evolving market.