Page 87 - EM - EXPORT MAGAZINE PERFUMERY EDITION

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Here, innovation and respect for tradition blend
seamlessly, resulting in authentic and timeless
olfactory journeys.
This year, Italian excellence will take center stage at
Beauty World Middle East in Dubai (Stand Z3-A15),
where Atelier Fragranze Milano seeks to share its
vision of perfumery as a bridge between art and
innovation with the world.
The event offers a prominent platform to showcase
the beauty of Made in Italy and the Italian Attitude
that characterizes every creation of the Atelier.
Refined attention to the selection of top-quality raw
materials, combined with an intense creative spirit,
makes each fragrance a unique masterpiece.
Attendees will have a valuable opportunity to
connect with the works of the “5 noses”: Luca
Maffei, Antoine Lie, Sebastian Cresp, Paolo Cerizza,
and Lorenzo Orlandi, who will present four distinct
olfactory paths aligned with trends expected to LUCA MAFFEI, CEO AND
emerge in the next 24 months. PRINCIPAL PERFUMER OF AFM
Additionally, Atelier Fragranze Milano solidifies its
status as an innovator in the world of perfumery by
announcing a partnership with Mintel, a renowned This collaboration with Mintel adds significant value,
marketing intelligence agency specializing in as clients will receive monthly insights featuring
consumer behaviour analysis across 83 countries. relevant and authoritative information, strengthening
Luca Maffei will serve as the keynote speaker in a the partnership with Atelier Fragranze Milano and
dedicated talk focused on the Middle Eastern market supporting its goal of expanding in the global niche
and the innovative business opportunities it offers, market. This represents a decisive step towards
alongside an analyst specializing in the GCC and UK defining new and exciting olfactory trends that are
fine fragrances segments. destined to shape the future of the industry.

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