Page 90 - EM - EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

LE MAIOLICHE

TRADITION AND INNOVATION MADE IN ITALY

A genuine symbol of the international success New products for new rituals

of Rudy Profumi is the Le Maioliche line, a In line with market trends and the demand from
distribution channels, the line today adds two
collection that celebrates the Italian roots of the important new products:

brand, merging artistic tradition and cosmetic n Perfumed soaps, offered in an elegant box, that
transforms them into a refined and versatile gift idea;
innovation. Inspired by the refined decorations

of Italian ceramics, this line stands out for the
unmistakable design of the bottles – real works

of art – which reinterpret the decorative motifs

typical of majolica, paying tribute to the Italian
cultural heritage.

The strength of this collection lies in the perfect
harmony between aesthetics and performance:

elegant and recognizable scents are combined
with delicate and performing formulas, conceived

to take care of the skin every day.

Le Maioliche have asserted themselves as an icon
of affordable luxury, appreciated by a transversal n Perfumed waters, light and enveloping, perfect
for daily use and to meet the growing demand
public all over the world. for products that are lighter than traditional
fragrance.

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