Page 91 - EM - EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

These extensions widen the potential of the Le
Maioliche line, offering new occasions for purchase
and strengthening the brand’s presence in the point
of sale.

FRUIT & JUICE: ENERGY AND DAILY SWEETNESS
The new Fruit & Juice line represents the freshest
and most dynamic vocation of Rudy Profumi: a
project conceived to offer a multisensory experience
in daily cleansing, through vibrant fragrances and
delicate formulas inspired by the goodness of fruit.
Bath & Shower Foams and Liquid Soaps formulated
with an exclusive extracted blend of Orange,
Carrot and Lemon, a real “natural boost of energy”
full of vitamins which gives the skin radiance,
softness and vitality. Fruit & Juice is the perfect answer for a young and
The concept addresses a modern public, attentive to cosmopolitan public, who are looking for natural,
their well-being, the quality of the ingredients and sensory and pleasurable products, with a fresh and
the pleasure of the senses. The formulas are without attractive image perfect for international markets.
SLS and SLES, dermatologically tested and suitable
for the whole family.

THREE FRAGRANCES, THREE OLFACTORY WORLDS: A winning gift idea
n Coconut & Vanilla Blossom The strength of Rudy Profumi also lies in its ability to transform
A warm and gourmand cuddle with notes of every product into a gift, thanks to attentive care given to the
caramel, vanilla, coconut milk and an enveloping packaging and the creation of display solutions conceived to
base of musk and sandalwood. show the product off to its best in the store.
n Pomegranate & Cherry Blossom Elegant boxes, gift sets and branded shopping bags are the
A fruity and sensual explosion, which starts settings for collections that combine high quality formulations,
from cherry and pomegranate, passing through refined design and international appeal. Ideal for personal
a velvety sweet heart and ending on a base of occasions, corporate events and premium offers in the festive
vanilla and white amber. season.
n Orange & Ginger
A wave of freshness and vitality, where the orange
and ginger meet citrus-infused flowers and a
warm and woody base. A look to the future
With a history going back almost one hundred
STRONG POINTS OF THE LINE: years, Rudy Profumi continues to expand on the
n Natural Extracted Blend: Orange, Carrot and international scene, asserting its identity based on
Lemon for an energizing and illuminating effect. craftsmanship, innovation and Italian beauty.
n Light and Velvety Texture: For fresh and smooth The objective is to strengthen its presence on
skin. export markets, through an offer that is rich in
n Delicate Formulas: Without SLS and SLES, they content, coherent with global trends and capable
respect the pH of the skin. of conveying every day the essence of living well
n Ideal for the Whole Family: Daily use for all skin Italian-style.
types.
n Unique Olfactory Experience: Enveloping and Discovering Rudy Profumi means being
distinctive fragrances.
n Natural and Sensory Concept: Inspired by the immersed into a world of fragrances,

freshness and colours of fruit. emotions and timeless beauty.

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