Page 30 - EXPORT MAGAZINE

C OMP ANY

A RESOUNDING SUCCESS FOR THE

PARLUX ELYSIUM® HAIRDRYERS AT

SALON INTERNATIONAL IN LONDON

a real gem on the scene of professional
hairstyling accessories. Parlux Elysium®
is the wholly digital Parlux hairdryer,
acclaimed for its professional power
(2300 Watt), while keeping a compact
design which makes it extremely
small and lightweight, but at the same
time offering high performances.
Its advanced technology joins the
Air Ionizer Tech (ionic technology)
system and offers considerable
versatility, with the possibility of
choosing between 9 combinations,
selecting 3 speeds and 3 temperatures,
to satisfy every styling requirement. It
also guarantees complete freedom of
movement thanks to the exclusive and

For a long time, the London stage of the most prestigious brands, many
of Salon International has been the of which are internationally known,
most important crossroads for the including Parlux which, at the stand
professional and cultural encounters of of its distributor in Great Britain,
very many hairstylists who can get to Hairtools, successfully presented its
know there the most innovative trends, most recent hairdryer, Parlux Elysium®,
get inspiration for new creative
ideas and experiment with all the
most up-to-date news on products
and services in the world of hairstyling.
Salon International took place as usual patented STC Special Twisting Cable,
in the halls of the ExCel exhibition a cable that can twist 360° ensuring
centre, on 11-12-13 October and efficient handling during use. Lastly,
was confirmed as the ideal place it has a front anti-overheating body
for everyone who is involved and an anti-bacterial varnish, in an
in fashion, beauty and hairdressing. ergonomic and perfectly balanced
During the three days of the event, design. Live exhibitions of hair fashion
a crowd of visitors was able to follow shows by successful hairstylists and the
several workshops, live hair fashion awards of some of the most coveted
shows, thematic talks and live demos prizes in the United Kingdom, including
on the use of the newest and most the HJ’s British Hairdressing Awards
performing products to improve (BHA) 2025 and British Hairdresser of
the practice of the profession. the Year complete the features of this
New products for the sector of haircare, event which, for many reasons and for
colouring and grooming, as well as professionals from all over the world,
the very latest most technological is the place to be to meet, exchange
trends were on display at the stands ideas and enjoy new experiences.

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