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C OMP ANY
KAARAL
CONSCIOUS BEAUTY BECOMES
RESPONSIBLE BUSINESS
Over the years, this approach has built a
relationship of trust not only with beauty
professionals but also with the local
community surrounding its production
site. The B Corp certification represents
the culmination of a journey that began
long ago. Achieving this status means
undergoing a rigorous assessment that
measures a company’s impact across
environmental, social, and governance
areas. It is not a mere formal recognition
but a confirmation of a real, measurable
commitment. In Kaaral’s case,
certification followed a structured effort
on multiple fronts: reducing energy
and water consumption, adopting
sustainable production practices,
ensuring employee wellbeing, and
enhancing corporate transparency. At its
facility located in Abruzzo, the company
Kaaral, the Italian cosmetics company tradition into a model of contemporary has installed a 214.2 kWp photovoltaic
founded in 1981 in Abruzzo and still enterprise. For over forty years, Kaaral has system capable of generating around
family-run today, has officially joined been producing professional haircare 257 MWh per year, introduced a
the international B Corp community. cosmetics, bringing Made in Italy water recirculation system that cut
This recognition marks a milestone to more than forty countries. consumption by 39%, and improved air
in its concrete commitment to Its success is rooted in a philosophy quality through new filtration systems.
environmental sustainability, social that combines scientific research, Packaging has also been redesigned
responsibility, and transparent product quality, and genuine care with sustainability in mind, favoring
governance — transforming its for the people who contribute daily recyclable materials and local suppliers
long-standing artisanal and industrial to the company’s growth. to minimize supply chain impact.
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