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C OMP ANY

At the same time, Kaaral has For a global company like Kaaral,
developed a corporate welfare this achievement holds strategic
system that includes supplementary importance: it strengthens international
health coverage, dedicated employee reputation, fosters trust among clients
relaxation areas, continuous training and partners, and provides a tangible
programs, and initiatives focused framework to guide future decisions
on safety and collective wellbeing. according to verifiable environmental
Becoming a B Corp today means and social standards. Presenting
embracing a business model that aims the achievement, CEO Nicola Vitulli
to generate a positive impact on people highlighted the deeper meaning of
and the planet, as well as on the market. this milestone: “Doing business means
The certification, issued by B Lab, making a promise — to our customers,
recognizes companies to those who work with us, and to the
that successfully balance profit place we call home. Joining the B
and purpose — making the outcomes Corp community turns that promise
of their choices measurable. into measurable, shared commitments.

CEO Nicola Vitulli’s words go beyond the certification itself, expressing the
vision of a company that views sustainability not as a standalone goal but as
a collective responsibility. His perspective reflects a corporate culture deeply
rooted in family values yet evolved through a global lens. At Kaaral, product
quality is inseparable from the quality of work, the territory, and human
relationships: every technical choice — from packaging to raw material sourcing
— becomes part of a broader project that unites beauty, ethics, and innovation.
In this sense, B Corp certification is both a turning point and a confirmation. It
proves that beauty can be sustainable, that global competitiveness can coexist This milestone is not an endpoint but
with social commitment, and that aesthetics — when pursued with awareness a beginning: it drives us to improve
— becomes a form of responsibility. For Kaaral, the challenge is just beginning: every day, to be transparent about our
to continue growing while staying true to that promise which, today more than progress, and to collaborate with the
ever, makes the difference in the world of professional cosmetics. community to raise the standards of
professional beauty together.”

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