Page 17 - EM - EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

If Filterdrop celebrates authenticity, Astra Make-Up’s
next big launch, Cloud Fair, captures lightness and AS DANIELE BATELLA,
dreamlike elegance. Inspired by a funfair floating ASTRA MAKE-UP’S
among clouds, the collection reimagines matte GLOBAL SENIOR
textures as soft, airy and almost impalpable. The MUA, EXPLAINS:
line features three products designed to create a “WITH CLOUD FAIR
suspended, velvety effect: Chromo Therapy Liquid WE WANTED TO
Eyeshadow Mat Finish, available in six shades from TRANSFORM THE
nude to deep sangria; Cloud Therapy Lip Mousse, MATTE EFFECT
a liquid lipstick with six softly diffused colours
enriched with shea and mango butter; and Lash INTO A SENSORIAL
Mellow Panoramic Volume Mascara, promising EXPERIENCE: LIGHT,
panoramic lashes with 200% extra volume thanks to SUSPENDED, VELVETY
a panthenol-infused formula. – LIKE A CLOUD THAT
CARESSES THE SKIN.”

For lips, Get Nude pairs Sleepover Lip Marker with a
My Gloss Light & Shine, while Red-y or Not delivers
the ultimate holiday red with Lip Creamynal and
matching Professional Lip Pencil. Hybrid kits such as
Spice & Nice combine My Gloss Spicy Plumper with
the intensity of black 24H Color Stain Pencil, while
the Eye-Conic Duo offers best-sellers Subliminal 16H
Pro-Liner and Subliminal X Volume Mascara 2.0. To
complete the holiday offering, the brand introduces
Astra Skin Your Skin’s BFFs, a skincare-focused box
with five products and an exclusive accessory, and
the Astra Make-Up Secret Beauty Bundle, a mix
of novelties, bestsellers and Pure Beauty references.

A nod to Asian beauty trends, the collection captures
the soft-focus aesthetics of K-beauty while translating
them into Astra Make-Up’s own Italian-made identity.
This winter also marks a milestone: the brand
presents its first seasonal collection. The Astra
Make-Up Christmas Boxes are designed as modern-
day treasure chests, mixing iconic bestsellers with
new favourites in packaging that is ready to gift.
The line-up includes duos like Oh My Lash
(#INSTAVOLUME Mascara and Deep Black Smoky
pencil) or Drama Queen (Sexy Volume Mascara
with 24H Color Stain Pencil) for bold, festive eyes. With Filterdrop, Cloud Fair and the Christmas Boxes,
Astra Make-Up reaffirms its mission to celebrate
authenticity through products that deliver performance 15
at a fair accessible price – a formula that continues to
resonate with consumers in over 48 countries worldwide.