Page 20 - EM - EXPORT MAGAZINE PERFUMERY EDITION

LAUNCH

ELITE
THE MIX BY

Launched by Italart, an Italian company with over
70 years of experience in producing fragrances and
beauty products, Elite The Mix is a new collection
Celebrating created in collaboration with Elite World Group, the
international network leader in model management.

the freedom Conceived for the Gen Z and inspired by their energy,
fluidity and inclusive spirit, The Mix is much more
of being than a line of fragrances: it is a hymn to personal
expression and the freedom to be yourself. Each
fragrance tells a story and celebrates contemporary
yourself femininity in all its forms.
The collection consists of four fragrances, each
inspired by the creativity and freshness of an iconic
cocktail: CosmoPride, Allinclusive, Glowtonic and
Noirspritz.

CosmoPride celebrates colours, Allinclusive, dedicated to all the facets Mysterious and magnetic, Noirspritz is
emotions and freedom. Sweet and of an individual, is inspired by the the fragrance of elegant evenings and
joyous, it combines the pop soul of the freshness and warmth of Piña Colada. intense emotions. An enveloping blend
Cosmopolitan with the pride of being The fragrance, with fruity and tropical like a dark Spritz at sunset, perfect
yourself. Inclusive and welcoming, it is notes, is perfect for those who love for those who like to leave their mark
designed to make every identity shine. to share, have fun and feel at home without revealing themselves too much.
wherever they are. It is a true celebration
of diversity.
With a versatile and distinctive
Glowtonic, clean, fresh and sleek, is olfactory offer, The Mix Elite
a delicate and elegant fragrance that invites playing with all the facets of
pays tribute to authentic beauty and your personality, with a different
sophisticated simplicity. It recalls a fragrance for every state of mind
gin and tonic with orange blossom: and occasion. It is a collection
minimalist, luminous and irresistible. designed for those whose style,
and of course their fragrance,
reflects them. The fragrances
18 come as an Eau de Parfum in the
two sizes of 30ml and 100ml.