Page 62 - EM - EXPORT MAGAZINE PERFUMERY EDITION

RITO
LAUNCH

A TRIBUTE TO THE MOST AUTHENTIC FORM OF LUXURY

RITO is a young artistic perfumery brand founded by the duo of Davide Martini and Stefano Torreggiani, two young
men who are united by their passion for elegance and nightlife and have dedicated themselves entirely to the creation
of an olfactory project. The result is a collection of six unisex fragrances, divided into two lines, each capable of
transporting the imagination to different corners of the world - always with originality and following the vision of the
founders to develop trails that are unique and unlike any other.

Elegant Collection Icon Collection
This is a journey that takes you from the city that never sleeps Blackout is dedicated to the poetry of the absence of light, capturing
to a paradisiacal island, via Italy and the Middle East, with four the essence of that moment before creation, with the wish that
fragrances. Golden Island evokes the perfection of a day on an something extraordinary will happen after the very first spray.
imaginary island, surrounded by crystalline waters. The wearer is Gran Gala conveys a sense of refined elegance while at the same
transported to a world of luxury where time seems to stop and time transporting the wearer into an ephemeral world, immersed
the senses are awakened by notes of Passion Fruit, Sicilian Lemon in the energy and creativity of a music festival. With notes of THE EVENT
and Calabrian Bergamot. The heart of the fragrance opens with Rosewood, Gardenia, Tuberose, Coconut, Vetiver, Tobacco, Tonka
the softness of Sardinian Myrtle and Atlas Cedar, blended with Bean, Ambergris, Musk and animal nuances.
Mediterranean flowers that add an elegant and natural touch. All the RITO fragrances are a Parfum Intense in 100ml
Intense and enveloping base notes combine Madagascan Vanilla sculptural bottles, crafted from glass painted with a ceramic- BOOSTING INFINITE
with Amber and Sandalwood, creating a warm and persistent effect lacquer. 50ml sizes of all six fragrances were also
sensory experience. Oltre is the founders’ tribute to New York, the recently presented, in response to great demand, and will be
city that never sleeps, with each note revealing hidden secrets of available in stores from mid-autumn. BEAUTY INNOVATION
the city, a dreamlike labyrinth. At its heart lies captivating incense,
extracted from the precious Boswellia tree of Oman. Considered
one of the rarest and most valuable ingredients in the world, its Kobrion, the anti-counterfeiting system
natural essence is made even more intense and vibrant through After having tested RITO-SECURITY on their own brand, the founders
the fusion with resins, woods and mosses. The result is a linear are now launching the KOBRION anti-counterfeiting system. This is
fragrance structure with a horizontal construction that abandons an intelligent and certified technology, developed to officially protect • +150 cutting-edge suppliers in OEM / ODM, • Unique immersive zones
the traditional olfactory pyramid. Cuore d’Oud captures the the identity of every product, document its real value and concretely ingredients, full service, packaging and accessories • A hand-picked community
essence of the Orient. Taif Rose is entwined with Damask Rose, defend the commercial integrity of the brand, Kobrion is applicable • +4,900 beauty decision-makers reached in 2025
creating a weave of intense moments and occasional contrasts. not only to fragrances, but also to other categories of goods, such • Targeted networking opportunities
The result is a fusion of scents that are beautifully harmonized. as fashion and wine. It documents every deviation, geolocates • A focus on key trends redefining the industry • +80 premium packaging suppliers from Luxe
Riserva IX contains all the perfumes of southern Italy and Sicilian activations and links each serial code to an official invoice, with the • +30 exclusive talks led Pack
citrus groves, led by Bergamot, on a journey that continues to aim of fighting reputational damage caused by original products
Lake Garda and its majestic cypresses, in short from the sun- sold through unauthorized channels, in unplanned countries and at MakeUp in LosAngeles is held jointly with Luxe Pack Los Angeles
drenched south to the lush north, capturing the essence of the inconsistent prices. The strength of Kobrion lies in the integration
founders’ favourite places. between the physical element (password and seal) and technology,
as the user cannot access certification unless they physically open
60 the package and read the sealed password, meaning that only those MARCH 4&5, 2026 - 9AM-5PM
who physically possess the product can officially activate it. And LOS ANGELES CONVENTION CENTER
once activated no one else can.