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C OMP ANY

HUWELL CHEMICALS STRENGTHENS

ITS U.S. PRESENCE WITH NEW

MANUFACTURING FACILITY IN

GAFFNEY, SOUTH CAROLINA

Huwell Chemicals is proud to announce a major
investment in the United States: a new, highly
automated manufacturing facility in Gaffney, South
Carolina, dedicated to producing our world-leading
lighteners and bleaching powders. For decades,
Huwell has been recognized globally for delivering
the most consistent, high-quality lightening solutions
in the professional and retail hair-color sectors.
Now, with production moving directly into the U.S.,
American brands will gain unprecedented access to
our expertise, capabilities, and innovation.

A NEW PREMIUM PARTNER FOR HUWELL CHEMICALS REFUERZA SU
EVERY U.S. HAIR-COLOR BRAND PRESENCIA EN ESTADOS UNIDOS
This expansion marks an important milestone for the U.S. beauty CON NUEVA PLANTA EN GAFFNEY,
industry. For the first time, American hair-color brands—whether CAROLINA DEL SUR
established national names or fast-growing independent lines—
will have a local, premium supplier specializing exclusively in Huwell Chemicals anuncia con orgullo una importante
lightening technologies. By manufacturing directly in South inversión en el mercado estadounidense: una nueva
Carolina, Huwell will significantly shorten supply chains, improve planta altamente automatizada en Gaffney, Carolina
reliability, and offer brands the ability to work with a partner who del Sur, dedicada a la producción de nuestros
is both geographically close and deeply committed to their reconocidos aclarantes y polvos de decoloración.
success. “Made in the USA” is only part of the value. U.S. clients Durante décadas, Huwell se ha consolidado como
will also benefit from the full depth of Huwell’s Italian heritage líder mundial por la calidad, el desempeño y la
and technical expertise. Our teams will support partners with consistencia de sus productos, utilizados por marcas
customized formulas, flexible packaging solutions, streamlined profesionales y retail en múltiples continentes.
development timelines, and hands-on technical guidance Ahora, con fabricación directa en Estados Unidos,
throughout the product lifecycle. And because we understand las marcas estadounidenses tendrán acceso más
that success in beauty is not only about performance but also cercano y ágil a nuestra experiencia y excelencia.
about connection, we help brands strengthen their positioning
with marketing concepts and storytelling ideas that elevate UN SOCIO PREMIUM PARA MARCAS
launches and resonate with consumers. DE COLORACIÓN EN TODO EE. UU.
Esta expansión representa un avance significativo para
SOLUTIONS FOR EVERY la industria de la belleza en el país. Por primera vez, las
HAIR TYPE AND APPLICATION marcas de coloración capilar—desde firmas consolidadas
Huwell’s lighteners and bleaching powders are known hasta marcas independientes que están creciendo
worldwide for adapting beautifully to the full spectrum of hair rápidamente—contarán con un proveedor local especializado
types—from fine, chemically treated hair to textured, coily, or en tecnologías de aclarado. Producir directamente en
high-porosity hair. Our product offering includes solutions for Carolina del Sur permitirá reducir tiempos de entrega,
traditional applications as well as for modern techniques such fortalecer la seguridad en la cadena de suministro y ofrecer
as balayage, freehand painting, and ultra-fast lifting. una colaboración mucho más cercana. Pero el valor no
When brands require something that does not yet exist, our termina con el sello “Made in USA”. Las marcas recibirán
R&D team can create new products entirely from scratch, también todo el respaldo del conocimiento técnico italiano

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