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EVENTS

DUBAI’S ORGANIC EXPO SETS NEW

BENCHMARK FOR SUSTAINABILITY

Records surge in visitors and drew global
attention in three-day run

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The 23 Middle East Organic and This edition has set a new benchmark The Expo also emphasized women’s
Natural Products Expo 2025 concluded for innovation and growth in the health and wellness, featuring solutions
on Wednesday (Nov 19) in Dubai, organic sector,” said Shinu Pillai, in hormonal balance, holistic nutrition,
marking a milestone event that brought General Manager of the Expo, clean beauty, and reproductive
together global innovators and set the organized by Global Links Exhibition well-being. Visitors explored
stage for the future of sustainable living Organizers & Conferences. interactive experiences like the Super
in the region. Serving as the region’s The Expo showcased over 20 country Kitchen and Health & Wellness Studio,
leading platform for organic and natural pavilions, with China leading the connected through the VIP Buyer
products, the Expo brought together largest presence and the Free-From Program, and gained insights at the
global pioneers, emerging brands, Pavilion standing out for its focus on Organic and Natural Conference,
and industry leaders under one roof to allergen-free and specialty products. which hosted panels and fireside
drive innovation and shape the future Malaysia returned with an enhanced chats on plant-based innovation,
of conscious business and sustainable pavilion supported by MATRADE, clean beauty, nutraceuticals,
living across the Middle East. reinforcing its leadership in halal probiotics, and sustainable living.
The 2025 edition recorded an and organic segments, while the As global demand for clean, traceable,
exceptional response, attracting over Emirates Entrepreneurship Association and eco-friendly products continues
17,784 trade visitors—a remarkable 17% spotlighted the “Make in the Emirates” to surge, the organic industry
increase compared to last year. vision through locally developed, is driving both economic growth
With nearly 550 exhibitors from more sustainability-driven innovations and sustainability worldwide.
than 70 countries, the Expo reinforced from emerging UAE brands. Building on this momentum, the 24
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its position as the Middle East’s “China remains dedicated to delivering Middle East Organic and Natural
largest and most influential platform high-quality organic products and Products Expo in 2026 is set to raise
for organic and natural products. promoting healthier lifestyles for a the bar even higher—introducing
“The success of this year’s Middle East greener future,” said Peng Tingjun, cutting-edge innovations, forging
Organic and Natural Products Expo reflects Director General of Agricultural deeper international partnerships,
the incredible momentum in the global Trade Promotion Center, Ministry of and unlocking new opportunities
organics industry and Dubai’s growing Agriculture and Rural Affairs, P.R. China. for brands in one of the
role as a strategic hub for sustainable “We are extremely proud to lead fastest-growing sectors globally.
trade. With demand for organic products a substantial contingent of 30 top
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surging worldwide, the Middle East is Malaysian companies—from ministries, The 24 edition of the Middle East
emerging as a key market, and Dubai agencies, and businesses—at this year’s Organic and Natural Products Expo,
provides the perfect gateway for brands Expo.” said Badrul Hisham Hilal, Trade will be held from 16 to 18 November,
to connect, collaborate, and scale. Commissioner, MATRADE Dubai. 2026 at the Dubai World Trade Centre.

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