Page 60 - EXPORT MAGAZINE

REPOR T

INSIDE THE RISE OF

™
CANBEAUTY 2025:

A NEW ERA OF

BEAUTY BEGINS

VALÉRIE KAMINOV – BIOGRAPHY
Trailblazer, entrepreneur, advisor and
business strategist are just some of
the ways to describe Valérie Kaminov,
Founder & Managing Director of
International Luxury Brand Consultancy.
Valérie’s enviable reputation in the world
of international beauty, stems from her
highly effective approach to developing
brands. Her forward-thinking acumen and
smart strategies are based on an innate
insight into global markets, an ability that
has led her to take brands to up-and-
coming beauty destinations before others.
This deep understanding of the industry,
how to position products, where to go,
who to speak to and how to get results
has made IL Brand Consultancy the go-to
company for beauty brands looking
to grow their business around the world.
Since establishing her influential
consultancy, Valérie has successfully
steered emerging talents to global
recognition, re-established well-known
names, advised on growth plans
and introduced a host of beauty brands
to new distribution channels.
She has been instrumental in the
transformation of many businesses around
the world and always on the belief that
profitable market entry and sustained
growth require the right partners. Canada is a vast and quickly developing country with over 41 million inhabitants,
It is why she is regarded as one of and its population is increasing year after year, primarily due to immigration.
the most well-connected people in the Since the majority of Canadians reside in cities, there is a high demand for
industry. Having been at the forefront contemporary goods and services. A significant number of people live in provinces
of the global cosmetics industry for over like Ontario, Quebec, British Columbia, and Alberta, which are also large economic
25 years, Valerie’s thought leadership
and knowledge have led her to be a centres and important markets for consumer industries. Canada’s market as a whole
regular contributor to Export Magazine, keeps growing because the nation is diversified, urban, and growing. Increased
creator of Connect Beauty, host at the customer demands, cultural diversity, and population growth have all contributed
IMF Convention, developer of the Cannes to the growth of industries including retail, wellness, and personal care.
Duty Free programme as well as author Canada’s growing and diverse population continues to fuel excellent market
of the informative market-focused Inside performance across a variety of consumer industries. A good environment for
Cosmetics Collection that have become lifestyle and self-care-focused enterprises has been generated by urbanisation,
required reading for brands looking at
global expansion. From launching brands population expansion, and growing interest in personal well-being.
on the international stage to being a As customers grow more aware and discerning, they seek items that are consistent
business intelligence resource, Valérie’s with their health objectives, cultural preferences, and environmental values.
rare combination of skills make her
an exceptional consultant and advisor.
58 www.exportmagazine.net www.exportmagazine.net
58