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Haircare has also been a top priority for Canadian consumers, Gentle and effective skincare treatments,
many of whom prioritising hair health in the same approach such as ceramide-rich moisturisers, fragrance-free
they treat their skincare. At-home hair routines that focus on formulae, microbiome-balancing products,
scalp nourishment, leave-in treatments, bond repair serums, and waterless or concentrated solutions with
and overnight conditioning masks have grown popular. little environmental impact, remain popular.

HOW DIGITAL CONVENIENCE Drugstore chains such
AND IN-PERSON EXPERIENCES as
ARE RESHAPING BEAUTY RETAIL

Shoppers Drug Mart, London Drugs, Rexall, Familiprix,
and Jean Coutu continue to be crucial for everyday
cosmetic necessities, combining convenience and variety.
They provide a combination of mass-market basics,
dermatologist-recommended skincare, and seasonal
promotions, all backed up by educated staff and loyalty
programs. Furthermore, natural and wellness-focused
In Canada, the beauty retail landscape is shaped by a broad boutiques have increased in popularity, offering customers
mix of department stores, speciality chains, drugstores, and curated selections of organic, clean, and eco-friendly
boutique-style shops, all of which provide consumers with cosmetic products that meet the growing need
unique experiences. Sephora remains a key impact, thanks for sustainable and ethically sourced merchandise.
to its diverse range of worldwide brands, exclusive product
launches, and immersive in-store experiences that inspire
exploration and experimentation. Luxury boutiques like Holt
Renfrew and Saks Fifth Avenue cater to high-end shoppers
looking for premium skincare, fragrances, and makeup, with
tailored consultations, brand-specific counters, and unique
collections to improve the luxury shopping experience.

Retail behaviour is also changing as Canadians
embrace a hybrid shopping approach.
The convenience of virtual try-on tools, personalised
tests, subscription services, and influencer-driven
discovery has helped e-commerce maintain a solid
presence in cosmetic purchases. Many people enjoy
discovering new products online, particularly niche
or indie labels that they might not locate in traditional stores.
Despite the increasing popularity of digital buying,
in-store experiences are still crucial. Canadians continue
to value the chance to test scents, match foundation
tones, and interact directly with beauty specialists.

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