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REPOR T

These shifting customer expectations have had a particularly Another important factor is demographic diversity.
large impact on the beauty and personal care industry. Canada’s diverse population requires products
The beauty industry in Canada is continuously growing as that accommodate a wide range of complexion
customers prioritise self-care, high-quality products, and tones, hair textures, and ethnic beauty routines.
ingredient transparency. In 2025, due to customer interest in As a result, brands who provide greater colour
skin health, active ingredients, and anti-aging effects, skincare choices, textured hair solutions, and inclusive
continues to be the biggest and most powerful sector. marketing continue to outperform competitors.
Thus, The Canadian beauty industry is expected to rise An industry analyst, Alecsandra Hancas, claims as Canadians
moderately, driven by rising demand for premium, clean, continue to spend more on these products, fragrance and
and naturally made products. A national trend towards haircare are currently the categories with the fastest price
sustainability, transparency, and eco-friendly decisions and demand expansion. Within fragrance, consumers are
is reflected in the growing popularity of natural and opting for stronger, longer-lasting fragrances, and basic
organic beauty. Moreover, growth is coming not only from fragrance-only bundles continue to be preferred.
established categories like skincare and makeup, but also Body sprays and mists are becoming more and
from new segments like fragrance oils, scalp treatments, and more popular, which is another way that younger
wellness-beauty hybrids. Canadian buyers are becoming consumers are changing the market.
more knowledgeable and selective, with many researching Eau de parfum sales have increased by 16%, parfum
ingredients and reading internet reviews before making a sales have increased by 37%, and even high-end
purchase. This move towards knowledge-based consumption fragrance oils have increased by 56% this year, indicating
boosts sales of premium and science-driven formulations, a definite desire for luxury. Haircare is gaining momentum
especially during economic downturns. High-performance as more people develop at-home routines focused
skincare, long-lasting cosmetics, and long-lasting scents are on hair and scalp wellness, resorting to nourishing
increasingly considered investments rather than indulgences. leave-in treatments to supplement their daily regimen.

MARKET
MOMENTUM
AND
GROWTH

In 2025, the beauty and personal care industry in Canada revenue per person in 2025 based on population size.
is projected to generate US$9.10 billion in revenue This expansion is being pushed by expanding consumer
reflecting its continued strength and consumer demand. sophistication, financial freedom, and a willingness to invest
According to Statista, the industry is projected on premium products. By that year, digital sales are predicted
to increase at a 2.31% annual rate between 2025 to account for 53.3% of all Beauty & Personal Care revenue,
and 2030, showing long-term expansion. demonstrating the growing influence of online shopping.
Personal care remains the sector’s largest category, Furthermore, the Canadian market is seeing an increase
with sales expected to reach $4.22 billion by 2025, in demand for natural and organic cosmetic products,
highlighting its vital importance in the market. On a global clean beauty products, which are natural, non-toxic,
basis, the United States remains the industry leader, with and ethically created, is driving much of this increase.
more than US$105 billion in revenue expected in 2025.” The Canadian clean beauty industry is expected to reach
Canada’s beauty market generates about US$230.86 in US$ 881.9 million by 2030, increasing at a CAGR of 12.8%.

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