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REPOR T

due to their performance as well as their compatibility with
regional values, aesthetics, and lifestyle choices. In 2025,
Taiwanese businesses will be able to seek out their own
place in a highly competitive and dynamic beauty industry
thanks to this growing devotion, which shows that they
can boldly compete with international rivals.

With innovative ingredients, reasonable prices, and reliable
quality, My Beauty Diary is still the market leader for sheet masks.
These leading Taiwanese businesses combine quality,
innovation, and cultural significance, making “Made in Taiwan”
associated not just with reliability but also with confidence,
transparency, and carefully crafted goods that exceed modern
customers’ expectations. They have gained the trust of
younger and more discriminating consumers by focussing
on dermatological collaboration, science-backed formulas,
and successful outcomes. These domestic labels
are becoming more and more popular among consumers

A FAST-MOVING MARKET WITH DEMANDING,
KNOWLEDGEABLE CONSUMERS
Overall, Taiwan’s beauty environment in 2025 is dynamic, forward-thinking, and influenced by
consumers who know exactly what they want. They anticipate genuine outcomes, truthful branding,
environmentally sensitive principles, and goods that fit their way of life. Beauty has grown to include
identity, emotional wellness, daily routines, and personal beliefs in addition to physical attractiveness.
Brands that combine scientific innovation, sustainability, digital intelligence, and an awareness of the
expanding connection between wellness and beauty will prosper in this dynamic environment.
Success belongs to businesses that are capable of staying at the forefront of a highly sophisticated
and fast-paced market.

For more information on how IL Brand Consultancy can help you successfully expand your brand

into different markets, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk.