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REPOR T
VALÉRIE KAMINOV – BIOGRAPHY
Trailblazer, entrepreneur, advisor and
business strategist are just some of
the ways to describe Valérie Kaminov,
Founder & Managing Director of
International Luxury Brand Consultancy.
Valérie’s enviable reputation in the world
of international beauty, stems from her
highly effective approach to developing
brands. Her forward-thinking acumen and
smart strategies are based on an innate
insight into global markets, an ability that
has led her to take brands to up-and-
coming beauty destinations before others.
This deep understanding of the industry,
how to position products, where to go,
who to speak to and how to get results
has made IL Brand Consultancy the go-to
company for beauty brands looking
to grow their business around the world.
Since establishing her influential
consultancy, Valérie has successfully
steered emerging talents to global
recognition, re-established well-known
names, advised on growth plans
and introduced a host of beauty brands
to new distribution channels.
She has been instrumental in the
transformation of many businesses around
the world and always on the belief that
profitable market entry and sustained
growth require the right partners.
It is why she is regarded as one of
the most well-connected people in the
industry. Having been at the forefront
of the global cosmetics industry for over
25 years, Valerie’s thought leadership
and knowledge have led her to be a
regular contributor to Export Magazine,
creator of Connect Beauty, host at the
IMF Convention, developer of the Cannes
Duty Free programme as well as author
of the informative market-focused Inside
Cosmetics Collection that have become
required reading for brands looking at
global expansion. From launching brands
on the international stage to being a
business intelligence resource, Valérie’s
rare combination of skills make her
an exceptional consultant and advisor.
TAIWAN’S
BEAUTY
SCENE
IN 2025:
WHAT’S HOT,
WHAT’S CHANGING,
AND WHAT
EVERYONE’S BUYING
Taiwan’s cosmetics business is in a
promising phase, according to Statista
the revenue expected to reach $870.26
million by 2025. Over the next several
years, the market is predicted to develop
steadily at a CAGR of 5.17% between
2025 and 2030, reflecting rising
customer interest and a more diverse
product environment. The United States
continues to dominate the worldwide
cosmetics market, with an estimated
$21 billion in revenue in 2025. Against
this environment, Taiwan demonstrates
considerable engagement, with per
capita spending estimated at US $36.30.
This demonstrates how important
beauty and personal-care goods are in the daily lives of Taiwanese consumers.
Natural and organic cosmetics are becoming increasingly popular in Taiwan’s market.
As customers become more health-conscious and concerned about ingredients,
manufacturers respond with cleaner formulations, eco-friendly packaging, and goods
that support wellness-oriented lives. This transformation not only influences purchasing
decisions, but it also inspires innovation throughout the business. Overall, Taiwan’s
cosmetics sector is rapidly expanding, impacted by global influences, consumer
wellness trends, and a strong desire for high-quality beauty products. The coming years
hold considerable promise as the industry continues to refine, reinvent, and grow.
A VIBRANT MARKET FUELED BY CONSUMER CHOICE
In 2025, this momentum becomes even more evident. Taiwan’s beauty market feels
refreshed, alive, and fast-moving than it has in the previous decade. Whether you
go inside a brightly lighted drugstore in Taipei’s Xinyi District or read through your
favourite social media site while waiting for the MRT, you’re bombarded with new
product launches, fresh textures, trending ingredients, and viral beauty hacks that
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