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They are more concerned about refillable systems, TECH INNOVATION TRANSFORMS
recyclable components, biodegradable materials, TAIWAN’S BEAUTY MARKET
and transparent disclosure of ingredient sources. Taiwan is seeing rapid
For instance, the Taiwanese hair and skincare company advancements in beauty
O’right employs 100% post-consumer recycled plastic technology. Once thought
bottles, provides reusable packaging, and uses to be futuristic, AI-driven
renewable energy in its production, demonstrating skin diagnostic technologies
a genuine dedication to sustainability as opposed are now available in shop
to flimsy “eco-washing. Brands that make a genuine counters, mobile apps, and
effort to decrease waste and clearly communicate even at-home gadgets. With
it clearly tend to gain more customer loyalty, whereas astonishing precision, these
companies that neglect sustainability are increasingly instruments assist customers
viewed as out of date or distant from contemporary ideals. in identifying moisture levels,
This transition has prompted many local and pores, pigmentation, and
multinational firms to reformulate their products, new skin issues, resulting in
restructure their packaging, and reconsider their highly customised product
supply chains in order to remain competitive. suggestions. Exosome-based
boosters and lab-engineered
BEAUTY EXPANDS INTO actives are examples of
WELLNESS & HOLISTIC LIVING biotech compounds that
The shift from beauty to are making their way into
holistic wellbeing is one mainstream formulations and
of the biggest shifts in changing customer expectations around performance.
2025. Beauty is now a way Smart beauty equipment, such as LED masks, microcurrent
of life that incorporates tools, and ultrasonic cleansers, are gaining popular among
daily rituals, self-care, and beauty enthusiasts who want clinical-level results without
emotional well-being rather having to attend a spa. This incorporation of technology
than merely improving into daily beauty rituals underscores Taiwan’s embrace
appearance. Collagen drinks, of innovation and desire for precision and customisation.
digestive health gummies,
beauty supplements, and LOCAL BRANDS STEP
INTO THE SPOTLIGHT

nutrition-based beauty products are becoming increasingly
popular among younger customers. The popularity of scalp
care and hair wellness has grown significantly, indicating
a greater emphasis in long-term health as opposed to fast
cures. Furthermore, stress-relieving treatments like body
mists, aromatherapy oils, and sleep-support sprays are Local Taiwanese companies are becoming increasingly
becoming more and more well-liked. For instance, Yuan Soap, popular in 2025, despite the ongoing impact of Japanese,
a company based in Taiwan, has experienced significant Korean, European, and American brands. For example,
demand for their herbal aromatherapy oils, which are Dr. Wu is the leader in dermatological science-driven skincare,
frequently used for relaxing routines and sleep enhancement. providing effective serums and treatments that show results.
Due to Taiwan’s changing demographics, older consumers Neogence offers to customers that value efficiency
are also influencing the industry with their need for anti-aging and creativity by specialising in biotech-based
goods that support elasticity, resilience, and repair. clinical formulations designed for Asian skin.

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