Page 88 - EM6-26_LOW

COMPANY

1 5 t h A N N I V E R S A R Y

Atelier Fragranze Milano marks its

fifteenth anniversary, celebrating a story of
Made in Italy excellence within the fragrance
industry. At its debut in 2011, the fine

fragrance market operated within a well-
defined geography: large global brands on
one side, and a niche market for a select
few connoisseurs on the other. Fifteen

years later, the landscape has transformed,
and AFM has grown alongside it, adapting
smoothly to every shift.

“Launching an independent fragrance house
was a bold bet in a market dominated by
industry giants with long-standing success
stories,” says Luca Maffei. Today, that

choice has paid off handsomely: with
its bespoke creation model tailored for
fine fragrance, personal care, and home

care brands, AFM holds a strong market
position backed by a broad and diversified
portfolio of collaborations. “We have
significantly expanded our involvement in

international projects, particularly with
Asian brands, which have emerged as true
phenomenon in the category.”

84