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OFF                                                                            LAUNCH








          THE









          CUFF











          ALL THE MAGIC OF A


          JAZZ IMPROVISATION



          Chiara and Andrea Valdo, the children of Gualtiero   Master perfumer Bruno Jovanovic has composed an
          Valdo, founder of  Beauty  San,  have  turned  the   olfactory melody which vibrates like a sudden solo.
          recollections of their jazz connoisseur father into the   The luminous and sharp notes of Calabrian Bergamot,
          inspiration for a new fragrance by Jusbox, a Beauty   supported by fresh Lime, open the fragrance, like the
          San brand in artistic perfumery.                 first note which breaks the expectant silence in a jazz
          They remember the moments when he would          club before the performance of a virtuoso musician: it
          pull a record out of its sleeve and tell them of his   is a rapid and bold start which lets us have an intuition
          adventures at concerts: when the venue was full of   of what is to follow. In the heart, Cistus Absolute and
          people and people were even sitting on the floor, as   the  Vinyl  Record  Nature  Print   interweave  like  two
                                                                                      ®
          they watched the musician puff up his cheeks and   instruments which dialogue in the shadow: one is warm,
          blow into his instrument. This was how, when they   resinous and deep, the other rough and bright, with that
          were small, they discovered the magic of jazz, which   imperfect crackle which makes it all more authentic.
          comes from improvisation and cannot be explained
          but goes right to the heart. Jazz is the silence between   A new Jusbox fragrance pays tribute to a
          one note and another: not just a pause but a space
          which surprises, opens up and highlights.         father and to the lasting appeal of jazz music
          Without that space, improvisation remains an
          exercise,  but  thanks  to  that  space,  it  becomes  a   Amber vibrates under the surface, soft and beating
          language. Silence is a value, slowing  down  sound   like the bass which guides the night. The base
          and  making you  really listen. Chiara and Andrea        notes of Sandalwood, Styrax Gum and
          learnt this value from their father. In Off The Cuff,      Amberever™  stretch  out  in  a  dry  and
          improvisation  takes  shape  in  a  warm                     enveloping harmony: the notes that
          and sincere vibration that goes                                remain when the last sound is no
          straight to the heart.                                           more, an intense but elegant
                                                                             boisée trail, suspended  in  the
                                                                               air like an unsaid emotion but
                                                                                 which persists all night long.
                                                                                  Like the music that inspires
                                                                                  it,  Off  The  Cuff  celebrates
                                                                                  spontaneous expression,
                                                                                  creative freedom and the
                                                                                  courage to be oneself.

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