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COMPANY
SIYATE Meet the Dubai-born fragrance
house turning rituals, flavours
and childhood moments into a
Siyal, Founder and Nose of Siyate,
WHERE MEMORY MEETS FRAGRANCE new language of scent. For Minal
the starting point for Nostalgia
was not a conventional fragrance
brief. It was the fragments of life
that somehow remain with us - the
smell of a cinema, the anticipation
of a birthday, a familiar cup of
tea, a favourite childhood dessert.
Rather than beginning with what
a fragrance should contain, Siyate
begins with how it can make
someone feel.
“I wasn’t interested in launching
another fragrance brand,” says
Siyal. “I was interested in creating
something people could feel - and
come back to.”
With Nostalgia, that philosophy
becomes particularly vivid.
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