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IF CHILDHOOD HAD A SCENT COMPANY
Across six fragrances - Chai Karak, Breakfast Club, Carnival Nights, Summer
Days, Birthday Wish and Last Show - Siyate takes familiar experiences and
translates them into sophisticated compositions. They are gourmand in
places, certainly, but food is only the doorway. What lies behind it is memory.

Carnival Nights is movement and The references are specific, but the
colour: funfair lights, spun sugar, emotions are universal. A cinema in
carousel music and the sweetness that Dubai does not hold exactly the same
seems to hang in the air. memories as one in London, Mumbai or
New York - yet anticipation, comfort and
celebration need little translation.
For a fragrance house born in Dubai,
where cultures and personal histories
continually overlap, that universality
feels particularly fitting.

Chai Karak captures the warmth of a
familiar ritual: cardamom, clove and WHEN FRAGRANCE
cinnamon unfolding into Assam tea, rose BECOMES SOCIAL
sugar and comforting amber woods. Perhaps the clearest expression of
Nostalgia happens not in campaign
imagery, but when the fragrances are
Summer Days reimagines the banana placed directly into people’s hands.
split through fresh banana cream, Through Siyate’s recent community
whipped milk foam, sparkling cherry and experiences, including its collaboration
vanilla ice cream. with Stick No Bills, Siyal has watched
strangers encounter the collection and
instinctively begin exchanging stories.
“One of my favourite parts of building SIYATE
has been watching people experience our
fragrances for the very first time. I wanted to
create something that made people pause.”
Breakfast Club turns childhood What interested her most was not simply
mornings into something unexpectedly which fragrance people preferred, but
polished, pairing pistachio cream and the language they used to describe them.
honey-drizzled cereal milk with tonka A scent recalled a childhood breakfast.
bean, sandalwood and vanilla orchid. Another brought back a family tradition, a
summer holiday or somewhere that once
felt like home.
“Every story was different. Yet the emotional
And Birthday Wish captures anticipation connection was remarkably similar.”
itself - bright citrus and bergamot That response speaks to Siyal’s wider
softening into vanilla, musk and caramel. ambition for Siyate - to build a fragrance
house capable of travelling across cultures
without losing the emotional intelligence
at its centre.
A brand that isn’t defined by where
someone comes from, but by the
emotions they connect with.
For Nostalgia, perhaps that is the most
fitting measure of success. These are
Last Show evokes the sensory theatre of fragrances inspired by moments that
the cinema - warm popcorn, salted butter stayed with us - designed, in turn, to
and toasted corn giving way to caramel, become part of the memories still to come.
almond brittle and soft vanilla.

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