Page 14 - EM PERFUMERY EDITION SUPPLEMENT

COMPANY

LUCA

GRITTI

KilliNg THE ligHTS

The first rebel of Italian

niche perfumery on the

success of the newest

Ivy Collection, the role

of the character, and

himself - in the quiz to

EM-Export Magazine

Who Luca Gritti The latest challenge?
What Owner and perfumer, Gritti Venetia The growing markets’ request.

Where Italy & around the world Nevertheless, we’re lucky to have

What’s on your spotlight? our production base, so every
Ivy Collection and Gritti Privé’s novelties, in preview at Esxence. challenge brings satisfaction.

The latest success? A note on storytelling
Because I’m Free and It’s all about a lifestyle: perfume

Kill the Lights, both extrait de is not a detail anymore but
parfum from Ivy Collection. a way to manifest yourself,

A great feedback from your tastes, and your passions.
the younger audience We use this concept in Ivy

and the right balance through my personal research,
between the audacity and in Gritti Privé by mixing

of the artistic perfumery the ultra-modern image with
and a commercial offer. innovative olfactive twists.

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