Page 37 - EM - EXPORT MAGAZINE PERFUMERY EDITION SUPPLEMENT

MAne COMPANY

proMoTes Made in iTalY bY

announcing The opening

of a new creaTive cenTer

in The hearT of Milan

how familiar the scent of basil
or toasted hazelnuts is to the
Italian consumer. What we
want to focus on, is exactly
the value of the ingredients’
territoriality.” The local factor
is today one of the most
relevant drivers for a rewarding and “This space - adds Mélanie Duhamel - is
distinctive offer. What was once simply designed to offer a unique experience, in an
defined as "Made in Italy" today takes on intimate and welcoming environment which,
Mélanie Duhamel, Fragrance Division Director a different protagonism that embraces at the same time, puts forward a bold and
of Mane Italy, Spain and Portugal multiple variables: the territoriality of the innovative character.
ingredient, the knowledge of the market, Our customers will have the extraordinary
In a constantly evolving world, how an olfactory vision that translates global opportunity to finetune projects in real
is it possible to identify the olfactory trends into local taste, the proximity of a time with the local perfumer or with
preferences of an increasingly informed creative team working side by side with our international noses, in a brand new
and demanding consumer? The mission the client. For this reason, the Italian laboratory that will host the complete
of MANE, one of the top worldwide branch of MANE is opening a Creative palette of MANE raw materials."
leading Fragrances and Flavours houses, Center in Milan, with totally renovated This is how in the heart of the design
is not only to capture what people like, but spaces where you can breathe the district, among the most vibrant areas
also what moves them on a deeper level. uniqueness of Milanese style, Italian of the city, MANE will host its guests in
Whether it's a fleeting trend or a timeless creativity and French savoir-faire, with a virtuous exchange between tradition,
desire. “The companies and brands that turn the presence of an Italian perfumer. innovation, creativity and sustainability.
to us for the development of contemporary
fragrances ask us to be able to recreate an
image, a concept or an emotion that can
give the consumer an element of 'value' in Perfumer Cristiano Canali joins the MANE
their daily life: physical, psychological well- team. A pharmacist by training and a musician
being , affective, escapism… - says Mélanie at heart, Cristiano combines scientific
Duhamel, Fragrance Division Director of expertise with an artistic approach. Each
MANE Italy, Spain and Portugal - All this of his formulas operates within a rigorous
with particular attention to the impact of and precise framework, where unusual
the fragrance itself on the environment. ingredients and unexpected accords emerge.
The challenge for the near future is to be An insatiable cultural explorer, he feeds on
able to grasp and interpret the scent of the artistic correspondences that allow him to
collective unconscious, meaning, what is change perspective in his creative finesse.
olfactively linked to the territory of origin of His works and successes highlight his deep connection with the territory
each of us. Let's think, for example, about and the Italian cultural heritage, and embody the ambition to grow local
perfumery in the global scenario. Protagonist of the new Creative Center
in Milan, he will take care of projects for Italian and international clients. 35