Page 39 - EM - EXPORT MAGAZINE PERFUMERY EDITION SUPPLEMENT

INTERVIEW

EM: We can certainly say that your Group is an painted bottles, to the registered design, to the lids
example of Italian excellence. in the shape of Roman capitals, Ancient and modern
BB: It is fundamental for us to preserve Italian art are our passions and we try to convey them in
craftsmanship and style. We want to offer a unique our products.
product, which can amaze the consumer, telling the
fascinating stories that hide behind every bottle, EM: In which channels are you present in Italy
every fragrance and every “cap” carved by hand. and abroad with your traditional brands?
BB: To date, we have five brands that we distribute
EM: What are the indispensable factors that in the herbalist and pharmacy sectors and which we
characterize your way of working, sa well as an sell in Italy, Europe, the Middle East and Asia.
innate aesthetic sense?
BB: We have always been people with great curiosity EM: What type of distribution does Locherber
and we like to tell stories of unexplored places, Milano have on the various markets?
letting the consumer make a journey they have BB: Locherber Milano is mainly present in Europe,
never made before. Not only at olfactory level but Africa, the Middle East and is in continuous
also with the sophisticated materials such as the expansion on other markets. It is appreciated by a
“briccole” of Venice and the wood of Banksia, which highly varied clientele, from perfumery to home
are very difficult to find and to work. We are also décor and interior designers, as the product is also a
attentive to the details, from the label to the hand- customizable object of furnishing.
Claudia Stagno
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