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INTERVIEW

FloRidiA

The sTorY of a journeY beTween

The sacred and The profane

intervieW With

aNtoNio Di giulio cesare,

Co-founder With

rosaria aNgerosa

of floridia parfuMs

An innate pion for perfumes and a heart that beats strongly for

naples have meant that Rosaria and Antonio discovered new ways

to feel their home city. A journey guided by sensations that are

triggered off by the ‘odours’, evoking places of the past and present,
and which has given rise to ten fragrances unique of their kind.

EXPORT MAGAZINE: Floridia already has a concept a city with over 2,500 years of history, which in turn
in its name… is representative of one of the many cities of the
ANTONIO DI GIULIO CESARE: Floridia has several South of the world. We love our city and we decided
concepts. The main inspiration comes from the to tell its story through an olfactory journey, giving a
beauty of a 19th century park which bears this name, naming to our “odorous sensations”. We have been
the olfactory connotations of which are important. It inspired by the stories which have always fascinated
is in Vomero, one of the best-known parts of Naples. us and we tried to do a reconstruction, going back to
The naming is inspired by the perfumes of Naples, various olfactory atmospheres. The work entailed

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