Page 66 - EM - EXPORT MAGAZINE PERFUMERY EDITION

EVENTS
PACKAGING

PREMIÈRE 2026

REGISTRATION NOW OPEN FOR THE NEXT EDITION IN MILAN

Packaging Première confirms its role as a key origami, Bonuccelli explores paper as a primary
international event for high-end packaging, as material, transforming it into essential geometries,
registrations officially open for its 2026 edition, volumes and sculptural forms.
taking place from 19 to 21 May 2026 at Allianz Her work, inspired in part by Josef Albers’ studies
MiCo – Milano Convention Centre. With over 300 on colour and form, highlights the emotional and
exhibitors from more than 15 countries, the event cultural depth of paper, reinforcing its relevance for
will once again bring together brands, designers luxury and beauty packaging.
and manufacturers who share a common vision: Packaging Première also strengthens its dialogue
elevating packaging to a powerful tool of identity, with art and creativity through the Call for Artists for
experience and responsibility. Art Gallery 2026. The exhibition project, titled Folded
Dedicated to a conscious return to craftsmanship, Realities, invites designers, illustrators, graphic and
Packaging Première 2026 places human expertise digital artists to interpret the theme of folds as traces
and manual skills back at the centre of the creative and memories of human gestures.
process. The packaging supply chain is presented as a Nine selected artists will each create a trilogy of
living community, an ecosystem in which technique, works—white, red and black—developed in response
creativity and cultural sensitivity intersect. to an original musical track by instrumental band
Each phase of production becomes part of a Anna Ox, adding an emotional and multisensory
collective narrative, where care, precision and know- dimension to the exhibition.
how shape packaging that goes beyond aesthetics With its strong focus on design, materials and
to convey meaning and values. Paper stands at the sustainability, Packaging Première 2026 positions
heart of this vision. Through its textures, weights, itself as a strategic platform for the beauty
colours and finishes, it becomes the shared material industry, where packaging plays a crucial role in
on which this community leaves tangible traces: expressing brand identity, premium positioning and
folds, marks and gestures that tell the story of environmental responsibility. The event offers a
collaboration. These ‘paper tracks’ symbolise a new unique opportunity to discover trends, connect with
humanism in packaging, where innovation is rooted the supply chain and explore how craftsmanship
in craftsmanship rather than replacing it. and innovation can coexist to shape the future of
This concept is visually expressed through the Paper luxury and beauty packaging. Visitors can register
Tracks project by paper artist Elisabetta Bonuccelli, online at www.packagingpremiere.it using code
founder of Unokostudio. Known for her research 1010. Admission is free, with mandatory online
combining industrial design and contemporary registration.

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