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R R E E P P O O R R T T

INSIDE

K-BEAUTY 2026:

the science shaping

tomorrow’s skincare

VALÉRIE KAMINOV – BIOGRAPHY Korean beauty,
Trailblazer, entrepreneur, advisor and business o r K-Beauty, has
strategist are just some of the ways to describe long been praised
Valérie Kaminov, Founder & Managing Director globally for its creative
of International Luxury Brand Consultancy. approach to skincare,
Valérie’s enviable reputation in the world blending cutting-edge
of international beauty, stems from her highly science with a strong
effective approach to developing brands. commitment to self-
Her forward-thinking acumen and smart strategies
are based on an innate insight into global markets, care routines and
an ability that has led her to take brands to up-and- aesthetically pleasing
coming beauty destinations before others. products. In addition
This deep understanding of the industry, how to to redefining skincare
position products, where to go, who to speak to and standards, K-Beauty
how to get results has made IL Brand Consultancy has impacted worldwide beauty culture in the areas of makeup, hair care, and
the go-to company for beauty brands looking wellness, multi-step routines, and the emergence of functional formulations.
to grow their business around the world. Consumers are increasingly looking for products that offer both enjoyable sensations
Since establishing her influential consultancy, and proven effectiveness.
Valérie has successfully steered emerging talents to Three fundamental concepts—innovation, immersive experience, and worldwide
global recognition, re-established well-known names, expansion—are reflected in the themes influencing this upcoming chapter. Because
advised on growth plans and introduced a host of these factors, K-Beauty continues to motivate customers all around the world,
of beauty brands to new distribution channels. demonstrating that beauty is now about efficacy, experience, and expression rather
She has been instrumental in the transformation than just appearances. As K-beauty keeps getting attention around the world,
of many businesses around the world and always the issue of “Why is it popular? to “What follows next? As we look ahead to 2026,
on the belief that profitable market entry K-Beauty is embarking on a new era characterised by ingredient innovation, viral
and sustained growth require the right partners. social media events, and data-driven insights. Where as the data-driven study by
It is why she is regarded as one of the most Trendier AI reveals the new trends that will define K-beauty in 2026, signaling a new
well-connected people in the industry. stage of development, experience, and growth.
Having been at the forefront of the global
cosmetics industry for over 25 years,
Valerie’s thought leadership and knowledge have led
her to be a regular contributor to Export Magazine,
creator of Connect Beauty, host
at the IMF Convention, developer of the Cannes
Duty Free programme as well as author of the
informative market-focused Inside Cosmetics
Collection that have become required reading
for brands looking at global expansion.
From launching brands on the international
stage to being a business intelligence resource,
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Valérie’s rare combination of skills make her
an exceptional consultant and advisor.