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R E P O R T

Overall, the popularity of skincare gadgets represents Colourful gel compositions are another rapidly expanding
a significant shift in beauty culture. By fusing science, market, particularly those made to work with skincare products.
technology, and convenience, K-beauty is redefining self-care For current-based devices, gels like Medicube’s Collagen Jelly
and demonstrating that expert-level treatments can now be Cream and Arentia’s Red Smoothie Serum offer both practical
included into easy, everyday routines at home. conductivity and visual appeal.

THE RISE OF SENSORY TEXTURE Food-Inspired Formulas:
Skincare is changing away from Skincare You Can “Taste” With Your Eyes
focussing just on outcomes
towards providing comprehensive
sensory experiences. Consumers
today place equal importance on
a product’s texture, fragrance,
spreadability, and “after-feel” as
they do on its outward efficacy.
Texture and formulation now
have a significant impact on
purchase decisions, according
to data from the United States,
Japan, and Korea, indicating a
global shift towards sensory
skincare. This movement is
being led by K-beauty, which Additionally, food-inspired textures are becoming more and
has elevated texture to the level more popular, such as pudding creams, jelly serums, and
of art. Reviews on websites like whipped-cream mousses. Sales of mousse and whipped
Amazon are dominated by keywords like “absorption,” “finish,” formulations have tripled, according to Olive Young, but sales of
and “spreadability.” Products with fun or eye-catching textures, jelly and pudding textures are still rising.
such dual-texture moisturisers, hydrogen masks, and viral Products that have gone viral, like Basic Dasique Chewing Glow
“slime cleansers,” have gained popularity on social media. Pot and Laneige’s partnership with Baskin Robbins, demonstrate
how much demand there is for playful skincare. In general,
Capsule Formulations: Fun Meets Function, K-beauty succeeds at fusing sensation with science. By turning
Colorful Gels and Device-Friendly Textures skincare into a joyful, inquisitive, and emotionally engaging
experience, it raises the bar for both the tactile pleasures that
customers desire and the outcomes. Texture has emerged as
the new language of skincare in today’s beauty environment.
COOLING CARE - THE NEW
COMFORT CODE IN SKINCARE

As global temperatures rise, consumers want skincare that
cools, soothes, and protects stressed skin. Cooling care, which
addresses redness, inflammation, excess oil, and heat-induced
irritation while offering a rejuvenating sensory experience, has

Capsule skincare is a unique concept that combines
distinctiveness and functionality. Olive Young’s capsule-style
product sales have increased by more than 50% annually.
Driven by their fresh, pop-and-apply experience and the
promise of delivering potent actives right when you use them.

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