Page 134 - EM - EXPORT MAGAZINE PERFUMERY EDITION

EVENTS

As the global beauty and wellness industry shifts
towards self-expression, sustainability, and
emotionally enriching rituals, Beautyworld Middle
East 2025 arrives not just as a trade show, but
as a bold, future-focused statement. Set to take
place from 27–29 October 2025 at Dubai World
Trade Centre, the 29th edition promises to be the
most ambitious yet. Organised by Messe Frankfurt
Middle East, Beautyworld Middle East has long
established itself as the international premier
business and innovation hub for all things beauty.
But 2025 represents a turning point. With over
2000 exhibitors from more than 68 countries, an
anticipated 75,000+ trade visitors, and an expansive
lineup of new features and immersive activations,
the event is redefining what it means to be a global
beauty platform driven by innovation and diversity.
Beautyworld Middle East is where commerce meets
creativity, uniting salon professionals, fragrance
artisans, product innovators, distributors, and
passionate followers of beauty trends. It’s a
platform where heritage meets innovation, and
where influence resonates on a global stage.

BEAUTYWORLD

MIDDLE EAST 2025

SHAPING THE FUTURE OF GLOBAL BEAUTY

n The leading beauty trade show returns Fragrance: From Luxury to Lifestyle
with record scale, immersive experiences, One of the most exciting shifts at Beautyworld Middle
and future-forward content East 2025 is the prominence of fragrance as both a
business pillar and a wellness experience. In the past,
n Fragrance takes the spotlight as a wellness fragrance was considered an indulgence, a celebratory
ritual, while salon and spa excellence purchase or a luxury gift. Today, it has become a
daily act of self-care. According to Mintel, fragrance is
redefine professional beauty increasingly valued for its emotional benefits, evolving

n From global sourcing to self-care trends, into a ritual of escapism, empowerment, and personal
wellbeing. This growing shift is often referred to as
Dubai becomes the heart of beauty the “Fragrance Factor,” where scent plays a central
transformation this October role in how consumers nurture mood and identity.

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