Page 136 - EM - EXPORT MAGAZINE PERFUMERY EDITION

EVENTS

Sustainability, Skinification,
and Self-Care

As sustainability becomes a core concern, not a
trend, Beautyworld Middle East has 2025 responded
with features that prioritise clean, conscious, and
climate-smart solutions. One highlight is Natural
Notes, a new feature developed in collaboration
with Resperfuma. Making its debut at Beautyworld
Middle East 2025, this concept brings together 10
leading producers of natural ingredients under
one collective platform for the first time. Created
to reflect the industry’s growing emphasis on
transparency, sustainability, and ethical sourcing,
Natural Notes offers these independent, purpose-
driven companies a space to share their values,
commitments, and responsible sourcing practices.
The numbers speak for themselves: between 2020
and 2025, upcycled ingredients in fragrance rose
by over 6,943%, while demand for sustainable
packaging continues to surge. Elsewhere, the
concept of skinification, where even fragrances
now boast skin-nourishing ingredients, is emerging.
Visitors can discover alcohol-free parfums, SPF- A Region that Leads,
infused mists, and scented skincare hybrids that a Show that Delivers
redefine what fragrance and self-care can be. Beauty More than ever, the Middle East is not just
is no longer skin-deep, it is skin-smart, emotionally participating in beauty trends, it is shaping them.
attuned, and culturally agile. From the global influence of Middle Eastern
perfumery and inclusive beauty ideals to the rise
Awards, Access, and Market Power of homegrown salon brands and clean skincare

Beautyworld Middle East has always been a pioneers, the region is exporting culture, creativity,
marketplace, but in 2025, it is also a movement of and consumer insight. Beautyworld Middle East 2025
recognition and elevation. Returning for its sixth is where these movements converge. It is a place of
edition, the Beautyworld Middle East Awards will stories and strategy, of artistry and analytics.
celebrate excellence across 17 categories, from product And for those who want to lead the future of beauty,
design and sustainable innovation to retail experience fragrance, professional care, wellness, or innovation,
and breakthrough brand of the year. The finalists will it is the only place to be this October. Why It All Comes
be announced soon, and past winners have gone on Together in Dubai? In an era of fragmented attention
to enjoy regional and global acclaim. Additionally, and digital saturation, Beautyworld Middle East
key industry players can leverage the Premium Club, 2025 offers something increasingly rare: presence,
which provides exclusive networking connection, and clarity. You can smell the creativity,
access to qualified buyers and decision- touch the textures of tomorrow’s packaging, feel the
makers, while the show’s business passion in a barber’s blade, and hear the future in a
matchmaking platform ensures keynote on climate-adaptive cosmetics.
exhibitors meet the right partners at the It’s a full-sensory, full-spectrum beauty experience,
right time. The UAE’s strategic location and one that represents not just a trade show, but
makes it a gateway not just to the GCC an industry in transformation. From global fragrance
but to Africa, the Indian subcontinent, giants to niche start-ups, from the seasoned salon
and Europe, positioning Beautyworld owner to the bold new entrepreneur, everyone has
Middle East as a truly transcontinental a place, a purpose, and a platform at Beautyworld
business hub. Middle East 2025.

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