Page 135 - EM - EXPORT MAGAZINE PERFUMERY EDITION

EVENTS

A Return to Dubai, a Leap into the Future
Beautyworld Middle East 2025 is not just returning to Dubai; it’s returning with a mission. In a year
where global economic conditions have challenged retail growth, beauty has once again shown its
resilience. From accessible luxury to hyper-personalised wellness rituals, the beauty industry is
pivoting fast, and Dubai is leading the conversation. This year’s show will unveil an extraordinary
programme designed to reflect today’s most dynamic trends across ten major product categories:
Quintessence - the art of perfume; Beauty Beginnings; Beauty Tech; Cosmetics & Skincare; Personal
Care & Hygiene; Hair, Nails & Salon Supplies; Supply Chain & Services; Fragrance Compounds;
Finished Fragrance; and Prestigepack. Yet it’s not only the scale that’s impressive, it’s the careful
composition and creativity behind each feature. Attendees can expect tailored content, interactive
experiences, and commercial opportunities designed to create genuine business value and long-
term partnerships.

Beautyworld Middle East 2025 embraces this Fragrance brands like Lattafa and Kayali—whose
narrative fully. The show will feature the launch Middle Eastern heritage has captured the global
of Next in Fragrance, a brand-new conference imagination—will take centre stage, proving that the
dedicated to the future of scent. From ingredient region doesn’t just consume fragrance, it creates
safety, AI-powered formulation, and sustainability, trends that reverberate globally.
to climate-adaptive fragrances and tech-driven
scent design, the conference will present global Salon and Spa:
experts redefining how we experience and create Innovation Behind the Chair
scent. Meanwhile, the Signature Scent experience (in Beyond fragrance, professional beauty takes on
partnership with Air Parfum) invites visitors to vote new meaning in 2025. Beautyworld Middle East has
on the show’s official fragrance, turning the sensory long served as a sourcing hub for salon owners,
into something participatory and shared. And then spa operators, and distributors, but this year, the
comes the soulful side of perfumery, Quintessence: show takes it further, creating a vibrant, interactive
The Art of Perfume. This thoughtful selection playground of tools, techniques, and technologies.
exhibition of niche and luxury fragrance houses The Hair, Nails & Salon Supplies section will spotlight
invites visitors into an olfactory gallery of storytelling. everything from cutting-edge colouring systems and
Blending deep-rooted traditions, artisanal mastery, organic skincare ranges to smart salon equipment
and poetic expression, it reconnects perfumery with and luxury spa interiors. It’s not just about what’s
its origins. With over 75 brands confirmed, including trending, it’s about what’s transforming the way
renowned names such as Xerjoff, Noème Paris, salons and spas operate. A returning favourite,
Nobile 1942, and Bohoboco, this marks the largest- beautyLIVE will offer a live stage of nonstop hair
ever lineup of niche perfumery at Beautyworld artistry and technical mastery. After a phenomenal
Middle East, an impressive evolution from its humble debut, the 2025 edition will feature hands-on demos
beginnings with just 20 brands in 2017. from global educators and powerhouse brands like
Goldwell, Lakmé, and Arooba. From precision fades
to bridal glam, and high-impact styling to barbering
battles, this is the pulse of the professional scene.
And for those seeking depth, the Next in Beauty
Conference will unpack everything from regulatory
changes and AI in beauty to consumer behaviour
shifts and clean beauty science. The salon and
spa professionals will walk away with more than
catalogues, they’ll walk away with clarity, inspiration,
and business leads.

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