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R R E E P P O O R R T T

K-BEAUTY A

WORLDWIDE

STANDARD IN

GLOBAL TRADE

VALÉRIE KAMINOV – BIOGRAPHY
Trailblazer, entrepreneur, advisor and business
strategist are just some of the ways to describe
Valérie Kaminov, Founder & Managing Director
of International Luxury Brand Consultancy.
Valérie’s enviable reputation in the world
of international beauty, stems from her highly
effective approach to developing brands.
Her forward-thinking acumen and smart strategies
are based on an innate insight into global markets,
an ability that has led her to take brands to up-and-
coming beauty destinations before others.
This deep understanding of the industry, how to
position products, where to go, who to speak to and
how to get results has made IL Brand Consultancy
the go-to company for beauty brands looking
to grow their business around the world.
Since establishing her influential consultancy, For over ten years K-Beauty has been reshaping the cosmetics industry, it’s meteoric
Valérie has successfully steered emerging talents to rise has made it one of the most talked about beauty movements with over 1.6billion
global recognition, re-established well-known names, posts on TikTok featuring #kbeauty. We are now experiencing the second wave
advised on growth plans and introduced a host which is bigger, more comprehensive and with a more evolved combination of
of beauty brands to new distribution channels. innovation, storytelling, product excellence, accessibility and strategic expansion.
She has been instrumental in the transformation Newer categories like make-up and niche fragrances are growing fast, whilst the
of many businesses around the world and always skincare category continues to dominate and captivate buyers around the world.
on the belief that profitable market entry
and sustained growth require the right partners. The K-Beauty Evolution
It is why she is regarded as one of the most When K-Beauty first burst onto the scene it
well-connected people in the industry. was all about the 10-step routine, this multi-
Having been at the forefront of the global layered ritual with its focus on self-care and
cosmetics industry for over 25 years, hydration became its hallmark. However the
Valerie’s thought leadership and knowledge have led industry has shifted towards simplification
her to be a regular contributor to Export Magazine, and increased ingredient efficiency, and
creator of Connect Beauty, host
at the IMF Convention, developer of the Cannes K-Beauty responded with more streamlined
Duty Free programme as well as author of the routines, multi-functional, hybrid products
informative market-focused Inside Cosmetics and highly targeted formulations that fit into
Collection that have become required reading busy modern lifestyles without compromising
for brands looking at global expansion. results. Ingredient innovation remains a core
From launching brands on the international quality, one of the latest is the rise of PDRN
stage to being a business intelligence resource, (Polydeoxyribonucleotide) a regenerative
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Valérie’s rare combination of skills make her ingredient derived from salmon DNA. Searches
an exceptional consultant and advisor. for PDRN skyrocketed by 695% year-on-year,