Page 52 - EM - EXPORT MAGAZINE PERFUMERY EDITION
P. 52
COMPANY
JUSBOX
MUSIC HAS A PERFUME
The creators of Jusbox Perfumes, a Beauty San brand founded
in 2016, Chiara and Andrea Valdo, have unleashed their all their
talent to create unique and unforgettable fragrances which are
the transformation of music, compositions that are true works of
art. They pay tribute in their fragrances to the fusion of olfactory
evocations and sensory accords, honouring the intensity of
profound, vibrant sounds. Music is a universal language that breaks
down barriers and the Jusbox fragrances are authentic immersive
experiences, olfactory melodies free from the confines of age,
gender and time. The essences come in 78 ml bottles, like the first
vinyl records that played at 78 rpm. The cap celebrates the magic
of vinyl and the box resembles CD packaging, while a lyrics booklet
reveals the inspiration behind each creation. Inseparably blended,
perfume and music become the expression of 100% excellence
Made in Italy. The master perfumers who have collaborated with
Jusbox are Julien Rasquinet, Antoine Lie, Dominique Ropion,
Dominique Moellhausen and Nelly Hachem-Ruiz.
The fragrances and their inspirations men and machines. “Beat Café”, a woody ambery
Musky floral Spring Dance has been inspired by fragrance, captures the rebellious spirit of the Beat
“Spring”, the first concerto in Vivaldi’s world-famous Generation and the smoke-filled atmosphere of the
“The Four Seasons. Musky ozonic Good Morning clubs in those years. A member of the cuir family,
reflects the notes of Norwegian composer Edvard “Black Powder” evokes the interruption by Nirvana’s
Grieg’s “Morning Mood”. “Visionary Eye”, a woody lead singer Kurt Cobain of the 1992 MTV Music
floral, evokes Berlin in 1976 where David Bowie was Awards, the sound of a generation’s rebellion against
conceiving his musical identity in an experimentation the establishment. “Feather Supreme”, a chypre floral
between tradition and innovation. The inspiration for fragrance, looks to the powerful voice and iconic
the woody-ozonic “Micro Love” was U2’s Zoo Tour and figure of Aretha Franklin: a tribute to femininity,
the realization that there was a harmony between this fragrance is timeless and sophisticated, calling
50

