Page 66 - EXPORT MAGAZINE

EVENTS

COSMOPROF ASIA 2025

th
A successful 28 edition for the premier
gateway to Asia-Pacific markets

th
The 28 edition of Cosmoprof Asia Cosmopack Asia, held from 11 to POSITIVE FEEDBACK
concluded with remarkable results, 13 November at AsiaWorld-Expo, FROM INTERNATIONAL
reaffirming its role as the ideal B2B showcased the excellence of the beauty PARTICIPANTS
platform for global beauty stakeholders supply chain, attracting importers, Overall, the atmosphere on the
in the Asia-Pacific. From 11 to 14 distributors, brand owners, R&D exhibition floor was positive, with a
November, Hong Kong welcomed managers, and product developers sense of optimism about future business
64,761 visitors from 140 countries eager to discover cutting-edge opportunities. “The Italian Trade Agency,
and regions, who explored the latest solutions in ingredients, machinery of the Italian Government, continues
trends and innovations presented by and equipment, packaging, contract to support Italian companies willing
2,688 exhibitors from 46 countries and manufacturing, and private label. to participate in the most prominent
regions (40% coming from outside Attendance at Cosmopack Asia grew by and comprehensive Beauty Event in
China, Taiwan Region and Hong Kong). +17% compared to 2024, confirming Asia. In particular, this year we have
This influx of international business its role as the reference point for brought 46 companies to Hong Kong
travellers provided a significant innovation in production. From 12 to 14 across both Cosmopack and Cosmoprof
boost to the local economy. November, the Hong Kong Convention (with dedicated areas for HAIR and
The event recorded a significant & Exhibition Centre hosted Cosmoprof SKINCARE/MAKEUP at Cosmoprof
increase in international attendance, Asia, where distributors, importers, Asia). Our companies have confirmed
with a growth rate of approximately wholesalers, and beauty professionals the deep appreciation and interest
+6.5% compared to last year, explored the latest proposals from shown by local and international
underscoring the show’s global appeal. across the Asia-Pacific region. buyers for the innovative, sustainable
Attendance from Asia recorded a steady The participation of 16 group and stylish solutions offered by Italian
growth, while overall, 75% of visitors and country pavilions, including manufacturers. Cosmoprof Asia is a
came from outside Hong Kong, Australia, China, France, Germany, fantastic platform for our exhibitors to
with notable increases from major Hong Kong, Italy, Japan, Korea, meet distributors, retailers, and partners,
strategic markets such as South America the Philippines, Poland, Singapore, and to understand Asian consumers
(+45%), North America (+21%), Spain, Switzerland, Taiwan Region, and their consumption behaviors”,
Europe (+13%), Middle East (+24%) Thailand, and the USA, enriched says Isak (Weihang) Liang,
and Africa (+38%). The exhibition the exhibition’s offering with the Project Manager Department
spans two venues and features four latest international novelties, offering Communication & Corporate Services,
specialized events. visitors a truly global perspective. Business France Hong Kong.

64 www.exportmagazine.net