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EVENTS

INDUSTRY INSIGHT AND engagement. The show’s growth to serve as the key conduit
BUSINESS MOMENTUM parallels the region’s expanding connecting international brands
Beautyworld Middle East 2025 once influence in the global beauty market. to these fast-growing markets.
again proved to be the premier According to BeautyMatter’s Middle “We’ve seen extraordinary momentum
B2B meeting point for the global East Market Report, the MENA beauty — not just from the Middle East but
beauty trade. From multinationals to and personal care industry is forecast globally,” added Ravi Ramchandni.
niche innovators, exhibitors across to reach around US $60 billion by “From fragrance to packaging to
all categories reported exceptional 2025, driven by consumer demand for emerging tech, Beautyworld Middle East
business activity, partnership premium experiences and innovation. 2025 has shown that Dubai is now the
opportunities, and distributor Beautyworld Middle East continues global heartbeat of beauty innovation.”

AWARDS, ARTISTRY AND ACHIEVEMENT
The Beautyworld Middle East Awards 2025 celebrated the
best in innovation, talent, and creativity across multiple
categories, from packaging and sustainability to fragrance
creation and salon excellence. The glittering gala night once
again brought together international brands, formulators, THE ROAD AHEAD
and influencers to honour outstanding achievements With record-breaking exhibitor participation, unprecedented
shaping the future of the beauty industry. global reach, and a strengthened international agenda,
Meanwhile, the Signature Scent competition drew Beautyworld Middle East 2025 stands as the most
16 fragrance houses from across the world, dynamic and globally connected edition to date.
each creating a bespoke scent for the 2025 show.
Visitors voted for their favourite through an immersive
AirParfum® experience, culminating in the crowning of Spanish The next edition of Beautyworld Middle East will take place
fragrance house EMSA with its Middle Eastern-inspired scent, from 6 to 8 October 2026 at the Dubai World Trade Centre.
‘Lumière D’Orient’ as this year’s official show fragrance.

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