Page 34 - EM PERFUMERY EDITION SUPPLEMENT

LAUNCH

SÃLUM

A collection of fragrances AMBER WAVE
We are plunged into the secret abysses of the
that interprets an Arabian Sea, with salty marine and ozone nuances.

Spices and citrus fruit merge with a dark heart full
unexpected sea scent of seduction. Saffron Flower, Blonde Tobacco and
Myrrh come together in a unique magic, to which are
added hints of Coffee. The base note is a triumph of
secret sensuality, produced by the union of Amber,
Oud and sensual woods.
MARINE OUD

This fragrance interprets a deep, nocturnal sea. The
top notes contain Salt Crystals, Citrus fruit and a
touch of Pink Pepper, the middle note is characterized
by a blend of Saffron, Labdanum Geranium, with
a veil of Leather. The base note features notes of
Amber, Incense and Smoked Woods.
ABYSS ROSE

This is the precious expression of Damascus
Rose, made dark and mysterious by Guaiac Wood,
Patchouli and Birch, to express a deep and sensual
sea. The fragrance continues with the elegance of
Suede, Cedarwood and Amber and ends with the
refinement of Musk and Vanilla Orchid.

‘I think that Luca Maffei has
been able to interpret to the
From the creative sensitivity of Massimiliano Minorini, whose mind full the mood of a sea, the Sea
has already given us many successful projects in the world of beauty of Arabia,’ continues Minorini, “which for
and design, and from the union with Luca Maffei, talented ‘nose’ and me represents a journey, above all of the soul,
name of the best Italian perfumery, comes Sãlum, a collection of always in search of new nocturnal caves where
fragrances called ‘Unexpected Sea Scent’. As Minorini explains to us, to hide, to then wake up and feel regenerated. I
“I was inspired by a somewhat unusual sea, that of a night in Arabia, full hope that those who approach Salum - ideally
of mystery, sensual and silent.” My vision is one without seasons, where I am addressing a transversal
a concept of exclusivity and luxury prevails, underlined by the gold universe - can appreciate the
and black packaging. Luca Maffei has been able to interpret to the intensity of these fragrances
full the spirit of the brand, creating a collection of three particularly and feel unique emotions.”
intense and enveloping fragrances.

32