Page 33 - EM PERFUMERY EDITION SUPPLEMENT

COMPANY

interview with Rosa Vaia, Perfume Creator

reality: Vieffe Noselab is a place that tells Rv: Certainly Coquillete is and remains
the story of the world of perfumes all- a project of mine which allowed me to
round. Starting from nature, via creation take my first steps in this world and
and to finish, with the addition of alcohol make me known by an increasingly wider
and bottling. I also treated myself to a public. Amongst my latest production,
panoramic terrace with a view over the I can mention three lines which have a
Gulf of Naples which can host olfactory female art director. Amarsi Fragrance,
events. It was not simple because of the a line created in London and made in
environmental protective measures, but Italy, essences with a strong and bold
I did not let myself be overcome by the character, without compromises. Aqua
EXPORT MAGAZINE: Ms vaia, can we difficulties. Time will tell whether I was dos Açores, a Portuguese company,
say that a passion for fragrances is right or not. with an oceanic and green mood. Mani
the leitmotiv that has accompanied Perfumes, a line which speaks to the
you throughout your professional life? EM: To what do we owe the decision spirit starting from the Tibetan mantra of
What led you to becoming an excellent to offer your creativity, your R & D compassion, the jewels of the soul.
nose and creator of perfumes? laboratory, a few words your know-
RoSA vAiA: Originally, I was more how, to create fragrances for other EM: Are you working on any new projects?
oriented towards the search for smells, brands or companies? is it also a Rv: I am working on various new lines
the sense of smell has always been my way to express and magnify italian which will come out this year and on a
main sense, but only as an adult and expertise in the perfume world? new line which will have my name and in
due to a series of chances, I turned my Rv: I consider myself a daughter of which I want to express how I experience
natural predisposition into real work. I my times, in the sense that I was born fragrances, authentically without pressure
think that my strong points come from professionally and matured in the years or conditioning. I am growing and
my curiosity and the vision of a whole when the so-called “niche perfumery” was inevitably I have changed, I want to
that I try to have of the market I work becoming increasingly established, that in show myself with my favourite language.
in. For me, the walls of the laboratory my vision was only a return to the origins
are elastic, I like to look after the whole of modern perfumery. I think that Italy in EM: Your company is also a distributor
productive and creative process. I try to recent years has been asserting itself as a on the italian market. What are the
put both the passionate and the rational producer of fragrances of high quality both brands you distribute as well as the
dimensions in my fragrances. I am a hard in creative and in manufacturing terms, in ones of your property?
worker, a perfectionist and a nerd! clear opposition with the levelling out and Rv: I am proud to represent Le Galion,
standardization of the worldwide industry. a long-established brand in French
EM: After important international perfumery, founded in the 1930s by the
experiences, you decided to return to EM: going back to talk about your great nose, Paul Vacher. Another leading
italy, starting a project in the region brands, which are the ones that have brand is 111 SKIN, a British brand of
you come from, Campania. Can you given you the greatest satisfaction, advanced skincare, very well-known and
tell us about this? whether in italy or abroad? appreciated in the world.
Rv: The years of the pandemic marked a Claudia Stagno
change in our lives and inevitably also in
mine. During the lockdowns, I was able to
return to my origins, to live slowly and to
take long walks in uncontaminated places.
It was in that period that I identified a place
in the Park of the Partenio near Monte
Litta where there was a factory being
built. From there the dream that today is

31