Page 31 - EM PERFUMERY EDITION SUPPLEMENT

COMPANY

VIEFFE

NoSELAB

A QUEST FOR PERFECTION

Set in the countryside of the Campania region near and customization, and speed in working for both small
Naples, Vieffe Noselab is the company set up by Rosa and large production lots. The experience of Vieffe
Vaia, nose and director of Coquillete Parfum, to put Noselab is at the service of niche perfumery brands
her expertise as a nose at the disposal of other brands. to create their unique olfactory signature. The brands
For over twelve years now, Vieffe Noselab has been that have benefited from Vieffe Noselab’s experience
creating perfumes with the intention of creating the and expertise include Amarsi Fragrances, a brand of
suggestion of a “sensory journey” from the very first artistic perfumery created by the Italian Alessandra
spray. A leader in creation and production for artistic Castelbarco, now based in London. The fragrances of
perfumery, specialized in limited numbers, Vieffe the brand are gateways to new explorations, sensations
Noselab is one of the few companies that can offer and memories, allowing us to travel in our own
in-house the complete process of production and senses and mind just by closing the eyes. The Amarsi
logistics, from the formulation of the product and Fragrances embody the lost emotions collected by the
development of the packaging, to the production founder on her travels which through their olfactory
and distribution at global level, capable of supplying transformation become hidden gems to be carried as
the client with the whole process of the value chain sensations on the skin. Alongside the fragrances, such
according to individual requirements. To ensure as Saffron Madness, Blue Sacra or Ibiza Wood, Amarsi
accuracy in satisfying the client at every stage of the Fragrances also offer Candles to imbue the home with
process, periodic briefings are held. In its quest for the same emotions and sensations.
perfection, Vieffe Noselab promotes quality and
innovation, using the best raw materials and carrying A leader in the sector of the creation
out the most stringent tests to guarantee the absolute
perfection of the products. The company is structured and production for artistic perfumery
to offer the highest standards of productivity, flexibility

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