Page 30 - EM PERFUMERY EDITION SUPPLEMENT

LAUNCH

UERMI

PRESENTS 70’S MOOD

The 1970s were revolutionary, with great epochal
and even controversial changes in culture, music,
art, design and fashion. Uermi, the brand of
artistic perfumery that celebrates the magic of
fashion (its name comes from an ironic play on
the English “wear me”, because perfumes are to
be worn like clothes, becoming the expression of
our personality) has been inspired by this decade,
so fertile in ideas, colours and shapes, for its latest
fragrance, created by the Italian nose Luca Maffei,
with the artistic direction of Aurora Carrara and
Palmiro Péaquin, the founders of the brand. The
rich and aphrodisiac eau de parfum is a woody,
fougère and ambery fragrance, in which Luca Maffei
has interpreted patchouli, the iconic scent of those
years. Youngsters who followed the hippie trail to
Nepal and Afghanistan would return with vials of
the essential oil of patchouli, which became the
emblematic fragrance of the period.
Luca Maffei has imagined for 70’s Mood a woody
and ambery fragrance, rich and highly aphrodisiac
in which patchouli is exalted by dynamic, sparkling
and piquant top notes such as Pink Pepper,
Bergamot and Cardamom, warmed by the sensuality
of Chocolate Flower. The interpretation is also
extremely contemporary thanks to the creamy and
velvety middle notes: Cashmeran, one of Maffei’s
favourite raw materials which recalls a soft, velvety
and silky wood, envelops Patchouli, along with silky,
ambery woods for an ironic and intense fragrance.
A new fragrance The base notes are elegant and persistent: a
cascade of Vanilla, but in its darkest and sexiest
version, exalted by Labdanum and Benzoin.
dedicated to The bottle has a classic design with its label in

the psychedelic colours and patterns of the 1970s
an iconic epoch and the colours of the time: pink, purple, orange
and black.

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