Page 44 - EM - EXPORT MAGAZINE PERFUMERY EDITION SUPPLEMENT

INTERVIEW

ODOROSA GINESTRA FACCIA GIALLA
This is a fragrance inspired Here we step right into ‘sacred’ Naples. Sacred and profane
by Giacomo Leopardi, who alternate in this city and are indissolubly linked like two
spent a period of his life in a faces of a coin. Faccia Gialla is the confidential name that the
magnificent villa on the Neapolitans give to St Gennaro. The statue that is carried in
slopes of Vesuvius from procession every year is made of gold, hence the name.
where he would admire a On 19 September, a huge number of people go to the
th
splendid yellow expanse Cathedral of Naples, to see one of the three miracles, of the
of broom. liquefying of the blood, which take place during the year.
One of his famous It is a religious celebration, but not only, there are also
poems celebrates this non-believers or people belonging to religions other than
flower, calling it “odorous Catholicism present. We also went there and saw the crypt
broom". We went back in that holds the relics of the Saint. The olfactory atmosphere
time and, looking at the is filled with incense, is persistent and creates a strong
yellow field absorbing the emotional impact. We are witnessing a phenomenon of
inebriating perfume all collective empathy, something that has to do with identity,
around us, it was s though with something positive that is happening. Is this the miracle?
we felt the same odorous The forces of good are released and the perfume of saintliness
sensations as the great poet. invades the atmosphere and purifies it. “In the fragrance
The result is a floral, spicy too,” the nose Giovanni Festa explains to us, “incense is the
and musk-based fragrance. accord around which the whole fragrance is constructed; other
expressivity of the people emerges from it, including a certain
STUDIO NOTARILE A CHIAIA florality, probably of roses…”
The neighbourhood of Chiaia takes us into an elegant and A spicy woody fragrance, which is pleasant to wear and a
refined atmosphere where there is a certain legal culture source of well-being.
and an air of transactions. Silence dominates and the time
machine seems to have stopped. THERMAE IMPERIALI
The neighbourhood instils a certain unease, as though it It was the Romans, 2000 years ago, who were the precursors
invited us not to disturb it. of what we call spas today.
This is why the fragrance that has this name is discreet, to There are still remains of Roman baths in Naples today.
wear more for oneself than for others. We have created a perfume that evokes the sensation of
It is the most intimate of the ten fragrances; the notes are spicy relaxing in going to the thermal baths.
and woody, where the wood makes this composition noble, it There is certainly an aquatic note and also a spicy oriental
is itself noble matter. We think of ‘papyrus’, manuscripts and note. We have been inspired by the blue ampoules in the
the austere libraries which are symbols of knowledge and Archaeological Museum of Naples, which two thousand years
express the power of the intellect. ago contained essence of Gallic rose.
We have recreated a fragrance with these characteristics,
PREMIATA PASTICCERIA NAPOLETANA paying tribute to Campania, a land where roses are grown.
We now move to Spaccanapoli, in the old city centre.
Strolling through the streets, the aromas of vanilla, caramel TRAMONTO A TRAGARA
and sugar keep us company; they remind us of youth and A fragrance inspired by one of the most iconic spots in Capri.
carefree moments. In each one of us there is a gourmand A cosmopolitan island, just as the perfume that interprets
spirit and in creating this fragrance which celebrates the art the intense emotion that crowds of tourists regularly feel as
of Neapolitan pastry-making, we wanted to propose notes they admire the sunset peeping out from the right of the sea
that were so ‘delicious’ to create a certain dependence, i.e. stacks, wants to be cosmopolitan.
that you would never stop wanting to smell this perfume, as Tramonto a Tragara describes the border between the day
with an inviting tray of pastries. and night, when the air cools down after the heat of the day.
Honey, orange blossom, lime, cinnamon, caramel and a The scenario of Capri offers us an intense scent of jasmine, to
base of patchouli and iris to give even more strength to the which citrus notes are added to freeze the image of coolness
fragrance. when the breeze arises. The fragrance is fresh and chypre.
Claudia Stagno
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