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C OMP ANY

What truly distinguishes GVF Group,
however, is its scientific and
manufacturing infrastructure.
Internal research centers operate
in synergy with Italian production
facilities, ensuring control, quality,
and traceability throughout the entire
supply chain. These capabilities are
strengthened by high-level academic
collaborations, including partnerships
with the University of Pavia and the
University of Pittsburgh, reinforcing
the Group’s evidence-based approach
and consolidating its credibility
in international markets. For GVF The project responds to the needs
Group, innovation is not a slogan of today’s hair professionals,
but an ongoing process. It is within who are increasingly focused on
this framework that it was developed measurable results and highly
a new treatment line dedicated to specialized technical protocols.
technical salon services. Designed to Italian industrial tradition, scientific
support and enhance coloring and research, global vision, and continuous In an increasingly competitive
technical transformation services, the project development: GVF Group international market, the Group
new Itely Hairfashion line represents embodies a business model capable continues to grow by leveraging the
an advanced professional system that of exporting not only products, elements that have defined it over
integrates performance, hair fiber but also expertise, cosmetic time—strength, quality, and a constant
protection, and operational safety. culture, and innovation. ability to anticipate industry evolution.

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