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INTER VIEW
GAMA
Since 1969 an unquestioned
leadership based on innovation
and solid international growth
management of the company, aligning and 1990s were importers and the
commercial development, brand exclusive representative of GAMA in
positioning and global growth in a Latin America. The relationship between
single coherent vision. More recently, in Mario Gardini and the Ceva family
2026, I was appointed General Manager went well beyond a simple commercial
of the Group, picking up the baton from collaboration: it was continuous
Pasquale Barillà, who led the company discussion with local professionals,
for more than 18 years, fostering its shared work of adapting the products
development in Italy and abroad. to the specificities of the LATAM
This appointment has given me the markets and a joint development of
opportunity to get to know in full depth new opportunities for growth. This
practically all the markets we operate approach allowed GAMA to establish
in and, at the same time, to significantly itself as a leader in several Latin
get to know the Italian market as well, American countries, consolidating
INTERVIEW WITH
LEONARDO FACCHINI, which initially I had never been involved a strong and distinctive positioning
GENERAL MANAGER in directly. It has been a journey of in the professional segment. In June
OF THE GAMA GROUP progressive growth in the company, 2000, after years of close commercial
which has allowed me to develop a and strategic collaboration with Mario
global, and at the same time concrete Gardini on the markets of Latin America,
EXPORT MAGAZINE: Dr Facchini, you and operative vision of our sector. the Ceva family acquired the GAMA
have recently been appointed General Group, inaugurating a new phase of
Manager of the GAMA Group. How EM: Can you give us a brief history of global expansion. The operation does
long have you been with the company GAMA, from its founder to acquisition not represent a fracture, but the natural
and what has your professional path by the well-known Argentinian group evolution of a shared journey, built up
been since you joined? which belongs to the Ceva family? on a common vision of international
LEONARDO FACCHINI: I joined the LF: Founded in 1969 in Bologna
company in 2007 as Export Manager, thanks to the intuition of Mario Gardini,
with the responsibility of developing GAMA Italy Professional had a clear
and consolidating the international vision from the start: to make innovation
markets. In 2009 I became Export the engine of its identity and growth.
Director, widening the range of action The launch, in the same year, of the first
and maturing an in-depth knowledge professional flat iron in the world, is the
of the dynamics of global trade. tangible proof of this: a revolutionary
As well as building up a network of solid product which redefined the standards
and lasting relations in many countries, of professional hairstyling and marked
strengthening a strategic vision the beginning of a leadership built up
of international markets. A decisive on continuous research and progress.
passage in my professional path came From the very beginning, the
in 2022, when I became Commercial international growth of the brand
and Marketing Director. This was a was supported by long-term strategic
significant evolution which allowed me partnerships. These include the key
to integrate my international experience role played by the Italian-Argentinian Pasquale Barillà, former
GAMA General Manager
with a wider and more transversal family of the Ceva who, in the 1980s
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